TikTok Shop - Acquisition & Development Manager FMCG, London

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Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

The FMCG team manages businesses within Food & Beverages, Health & Wellness, Home Care & Cleaning and Flowers. The team is responsible for identifying, onboarding and growing new merchants as well as creating long term strategies to develop existing businesses on TikTok Shop.

Join our FMCG team as an Acquisition & Development Manager. Your role involves finding and convincing new clients to join us as well as strategically growing their TikTok Shop accounts. Your background prepares you for the fast-paced environment, where you'll take charge of ambitious goals for getting new clients, adding products to our platform, and increasing sales. You'll use your persuasive skills to explain the benefits of our platform to clients and help them get started smoothly. Your ability to bounce back from setbacks and consistently strive to meet targets is crucial as you work to grow our business. If you're excited about making a difference, apply now to join us and shape the future of our platform.

Key Responsibilities:

1. Recruit & manage FMCG sellers using the new book of business; outreach using leads list, lead the pitching and onboarding process.
2. Craft persuasive pitches that address the needs of potential clients and highlight the benefits of our platform.
3. Define, launch and execute go-to-market strategy for new sellers.
4. Commercial experience of negotiating strong deals based on campaign or seasonality as well as securing first to market launches.
5. Collaborate with internal teams, including creator, logistics, legal, governance, campaigns, and marketing to establish a seamless and efficient process for onboarding sellers.
6. Work with your new sellers to grow their sales on TikTok Shop through key sales channels; live, video and shop tab.
7. Stay abreast of latest trends and ensure relevant brands are reflected in the new business pipeline.
8. Entrepreneurial approach - confidence in defining seller and category initiatives to drive growth and competitive advantage as well as team projects to continuously optimise ways of working.

Qualifications

Minimum Qualifications:

1. Proficient in handling objections and learning new platforms or products quickly.
2. Experience in e-commerce.
3. Strong data analytics skills.
4. Bachelor's degree ideally in a finance, business or marketing related topic or similar from a reputable University.

Preferred Qualifications:

1. Strong interpersonal skills and effective communication abilities.
2. Experience working as a Business Development, Acquisition Manager or Account Manager, including experience playing a key role in brand acquisition and onboarding.
3. UK market experience.
4. Demonstrated examples of building processes from scratch.
5. Experience working in a fast-paced business.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform