Digital Planner

About the Role:

We are looking for a planner to help run the Digital activity for Kimberly-Clark brands across Europe. Reporting to the Digital Manager, this person will be responsible for planning of digital campaigns across programmatic, social and search. This will include a mix of brand, performance and retail activity. We need someone with familiarity with setup and activation of social campaigns, particularly on TikTok. Experience of Search and/or Programmatic would be advantageous.

The planner will focus on further developing their social knowledge and build paid search and programmatic expertise. Beyond these skills, this individual will learn how digital channels support other media channels, how to respond strategically to client problems, and what it takes to meet and exceed goals (both your own, the agency’s, and the client’s).

SPECIFIC RESPONSIBILITIES INCLUDE:

Campaign Management/Optimization

• Create detailed excel media plans across programmatic, social and search
• Oversee the execution of campaign activity across a range of platforms such as Google, Bing, Meta (Facebook & Instagram), TikTok, Twitter, Snapchat, YouTube, DV360, and more
• Track and manage media budgets
• Conduct analysis of ongoing results to identify campaign trends and key insights to help meet and exceed client goals
• Work with Account Manager and clients to deliver business goals (i.e. ROI/budget/traffic)
• Provide support to executives and offshore specialists within the team, assisting them with training & development where possible

Strategic Account Management

• Contribute to the day-to-day communication between the agency and international client stakeholders
• Contribute to the delivery of strategic initiatives and test & learn
• Produce and present scheduled reporting requirements

About the Agency:

PHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.