Senior Marketing Executive (B2B & B2C) – Home Based

Equity Release Supermarket; United Kingdom; Remote; GBP 30,000 - 60,000; Full time

Job description

Senior Marketing Executive (B2B & B2C) – Home Based

Founded in 2008 by Mark Gregory, Equity Release Group (ERG) is a market leader in digital innovation within the equity release sector. ERG pioneered online tools such as calculators and comparison tables, helping consumers make informed decisions about equity release. Recognised as key industry innovators, ERG has won numerous awards for its approach.

About the Role

ERG is expanding its marketing capabilities across B2B, B2C, and Corporate Audiences. This is an exciting opportunity for a well-rounded marketing professional to join a growing team and contribute to its ambitious growth plan. The Senior Marketing Executive will support the CMO directly with a specific focus on direct channels such as email marketing and social media across B2B and B2C. The successful candidate will also support the coordination and delivery of our marketing partnerships with our partners.

Key Responsibilities

• Support the development and execution of quarterly engagement strategies for B2B and B2C audiences.
• Define, implement, and measure email and social engagement strategies.
• Develop and optimise marketing content that supports customer and adviser decision-making, such as support packs, articles, and educational videos.
• Assist in refining strategies to drive brand awareness and audience consideration, targeting our online enquires that come through equityreleasesupermarket.com.
• Create white-labelled promotional materials to support advisers in local engagement activities.

Content Creation & Brand Communications

• Develop B2B and corporate promotional materials, including product sales aids, pitch presentations, and process visualisations.
• Produce engaging content and assets for multiple channels such as email and social, ensuring alignment with brand guidelines.
• Regularly review and update marketing content to ensure compliance and relevance.

Performance Tracking, Data Management & Analysis

• Provide regular marketing performance updates and insights.
• Be confident in managing e-mail lists and opt-out processes.
• Coordinate day-to-day marketing activities, ensuring timely execution of activity.
• Work closely with internal teams, senior stakeholders, and external marketing agencies.
• Manage marketing projects efficiently, ensuring deadlines and objectives are met.

Person Specification

• Passionate and customer-focused marketer with a background in financial services or a similar regulated industry.
• Minimum of 2 years of marketing experience.
• Strong organisational skills with excellent attention to detail.
• Familiar with the Adobe Design Suite (InDesign).
• Ability to work independently while effectively collaborating with team members and stakeholders.
• Confident using marketing tools such as Mailchimp (email marketing) and Google Analytics.
• Experience working with senior stakeholders and external marketing agencies.
• Strong project coordination skills and the ability to manage multiple priorities effectively.

Any questions about the role please email - [e-mail]

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales