Principal SEO Analyst

This range is provided by Pivotal London. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Experienced Recruiter | Connecting companies with top-tier marketing talent to drive growth and innovation.

UK - Remote (Occasional travel to head office 1-2 times per month)

Pivotal are proud to be working exclusively with one of the world’s leading Ed-Tech brands and one of the UK’s fastest-growing businesses. Backed by one of the top 5 highest-performing investors, this business is highly successful and scaling quickly.

The Opportunity

The Principal SEO Analyst will drive organic growth initiatives by leveraging data-driven insights, automation, and SEO product development. This role focuses on optimizing search visibility, executing scalable organic strategies, and integrating AI-driven tools to enhance performance. The ideal candidate will have a strong analytical background, experience in SEO experimentation, and the ability to collaborate cross-functionally with data science, content, and engineering teams.

Key Responsibilities

• Conduct deep-dive analyses on organic search performance, identifying correlations between traffic, rankings, and user behavior across large datasets.
• Leverage Google Trends, internal search data, and third-party tools (e.g., Ahrefs, SEMrush) to map search behavior and market shifts.
• Develop predictive models for SEO traffic forecasting, keyword demand shifts, and seasonality impacts.
• Perform ongoing competitor analysis to benchmark and refine strategies.

Performance Measurement & Reporting:

• Define and implement actionable SEO metrics to drive operational improvements.
• Build and maintain automated dashboards to track organic performance KPIs at scale.
• Measure the impact of organic efforts on traffic and conversion goals.
• Automate and streamline SEO reporting across multiple data sources for accurate and timely insights.
• Conduct real-time performance monitoring, using anomaly detection techniques to flag sudden ranking drops or search algorithm updates.
• Collaborate with engineering and data science teams to automate keyword clustering, content classification, and ranking analysis.
• Analyse large-scale A/B and multivariate SEO tests to assess changes in click-through rates (CTR), engagement, and conversions.
• Implement automation for bulk data processing, trend analysis, and report generation.

Cross-Functional Collaboration:

• Work closely with data scientists, business intelligence, and finance teams to align SEO data with broader business performance metrics.
• Provide executive-level insights on organic search’s contribution to revenue, profitability, and customer acquisition.
• Partner with paid search (PPC) teams to identify organic vs. paid search cannibalization and optimize cross-channel efficiency.

Your Profile

• 5+ years of experience in a growth-focused role, with a strong background in SEO, content strategy, and organic performance.
• Proven expertise in multi-market SEO strategy, including international expansion and local search optimization.
• Strong analytical mindset, with experience in data-driven decision-making and performance measurement.
• Hands-on experience with technical SEO, including site architecture, crawlability, and Core Web Vitals compliance.
• Knowledge of AI-driven SEO, automation tools, and martech solutions to enhance operational efficiency a plus but not a requirement.
• Commercially minded, able to translate organic performance metrics into tangible business impact.

To apply, please contact Daniel Haymes at Pivotal London: daniel@pivotallondon.co.uk

Key Skills: SEO Analysis, Technical SEO, Keyword Research, Competitor Analysis, Content Optimization, Site Audits, Rank Tracking, Google Analytics, Google Search Console, Ahrefs, SEMrush, Data Analysis, Link Building, Schema Markup, Core Web Vitals, Automation Tools, SEO Reporting, Performance Measurement, SEO Forecasting, SEO Testing, AI & SEO, International SEO, Search Trends, Search Algorithm Updates

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Advertising, and Analyst

Industries

Education and Technology, Information and Media