B2B Digital Marketing Executive

Role: B2B Digital Marketing Executive

Location: Hybrid, remote Southwest and South - must be willing to travel into the London office on a hybrid basis

Reports to: Global Head of Brand and Strategy

Salary: £35,000 - £40,000 (depending on experience), plus company benefits

Anticipated Start Date: May 2025 (we are unable to start this role prior to this date)

Join our mission to drive growth

At Kinly, we’re on a mission to redefine the way people connect and collaborate in an increasingly digital world. As a global leader in secure and flexible collaboration solutions, we empower businesses to communicate seamlessly with cutting-edge technology. If you’re passionate about digital marketing and data-driven decision-making, we want you to be part of our team!

Your Role

As the Digital Marketing Executive, you’ll be at the forefront of our digital marketing efforts, responsible for developing, executing and optimising multi-channel campaigns to enhance brand visibility and generate high-quality leads. You will work across key social media channels and the website using SEO, CRO, paid search and LinkedIn ads tactics to enhance brand awareness, credibility and trust, with the goal of driving conversions. This role offers a unique opportunity to shape digital marketing strategies, leverage data insights and drive business growth in a fast-paced tech environment.

What You’ll Be Doing

1. Website management:
   • Manage and optimise the company website, ensuring a seamless user experience and high engagement
   • Update website content, landing pages and blog posts to align with SEO and marketing goals
   • Work closely with the web developer, copy writer and graphic designer to implement website updates and enhancements
   • Ensure lead capture forms and CRM integrations are functioning correctly to support sales and marketing initiatives
2. Campaign management:
   • Help execute integrated B2B marketing campaigns across digital channels
   • Help develop and manage email marketing, social media, PPC and content-driven campaigns
   • Monitor key campaign performance metrics such as CPL, ROAS and lead conversion rates
   • Conduct A/B testing on ads, landing pages and other digital channels to optimise performance
   • Collaborate with Field Marketing team to ensure campaign-generated leads are effectively nurtured and converted
3. SEO:
   • Conduct keyword research and implement on-page and off-page SEO strategies
   • Optimise website content, metadata and site structure to improve search rankings
   • Monitor SEO performance and provide recommendations for continuous improvement
   • Implement link-building strategies to enhance domain authority
   • Use SEO tools like Google Search Console and SEMrush for performance analysis
4. Social media management:
   • Develop and execute a social media content strategy for LinkedIn, Instagram and other channels
   • Manage organic and paid social media activities to drive awareness, engagement and demand
   • Monitor social media analytics and adjust content strategies based on data insights
   • Engage with industry discussions and company followers to strengthen brand presence
5. Google ads:
   • Plan, execute, and optimise Google Ads campaigns for lead generation and brand awareness
   • Conduct keyword research and implement bid strategies to maximise ROI
   • Monitor ad performance metrics, making data-driven optimisations
   • Work with the graphic designer to develop high-performing ad creatives
   • Work with the web developer to create high-performing landing pages
   • Use Google Analytics and Google Ads reports to track and refine PPC strategies
6. LinkedIn ads:
   • Develop and manage LinkedIn ad campaigns, including sponsored content and lead gen forms.
   • Leverage LinkedIn’s advanced targeting features to reach high-value audiences
   • Optimise ad creatives, messaging and budget allocation for maximum performance
   • Implement retargeting strategies using LinkedIn Matched Audiences.
   • Track and report on LinkedIn campaign metrics, adjusting strategies for continuous improvement.

Who you are

• Passionate and driven marketing expert with proven commercial experience in a similar role
• A data-driven digital marketer with a passion for SEO, paid search and B2B demand generation
• Strong analytical skills with the ability to interpret data and adjust strategies for maximum impact
• Excellent communication skills with a knack for compelling storytelling and brand positioning
• Detail-oriented and proactive, with the ability to manage multiple projects simultaneously
• A creative thinker who is always ahead of digital marketing trends and can bring fresh, innovative ideas to the table
• A portfolio showcasing successful marketing campaigns, content strategies, or digital projects is a plus
• Highly proficient in Google ads, Google analytics, LinkedIn campaign manager, and SEO tools like SEMrush
• A strong communicator with the ability to collaborate effectively across teams.

Why join Kinly?

• Be part of an innovative, global company on an exciting growth journey
• Work with a supportive team that values creativity, learning and professional growth
• Access opportunities for career progression in a growing industry