Digital Content Manager

We are Lick

We are building a people-powered decorating movement where everyone feels supported and inspired to transform their space with our unique pigment-rich colours and high quality products. All with consideration to your and our home; planet Earth.

We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, trace VOC) paint, (FSC-certified) wallpaper, and eco-supplies with real people and real homes in mind.

It's why we curate a selection of pigment-rich paints with unique depth of colour and their own individual identity, and high-quality designer wallpapers. It's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small. It's why we're building a supportive community of decorators to inspire each other with their projects.

Because we know that a small change in colour can have a huge impact on the way we feel.

Gone are the days of too much choice, feeling like you’re doing it alone, and messy, expensive sample pots. This is a fresh look for decorating.

Decorator success starts at home...our home. That is why we are also on a mission to be the definitive people-powered company. Building an environment where individuals thrive and collectively transform an entire category.

About the Company

Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs - targeting the $1 trillion global home decor market.

Since launching in 2020, we have evolved tremendously and, since then, Lick has expanded into 3 separate brands:

1. Lick: for the DIY customer
2. LickPro: for the Trade customer
3. Lick Tools: our own range of sustainable tools

We have continually developed our product range, developed new sustainability initiatives, and grown our community of decorators. Successful campaigns such as the Heinz x Lick collaboration & Soho Home range, as well as our huge partnerships with Screwfix & diy.com are leading us in the right direction, and it’s really a very exciting time to be joining us on this journey!

About The Role

We are looking for a motivated, ambitious digital content specialist who wants to join an innovative, creative, and fast-paced team. We need someone to take ownership of website content, digital merchandising, and onsite optimisation, ensuring a seamless and engaging online experience for our customers.

This role will report to the Digital Marketing Lead and work closely with the Brand, UX, Tech, and Creative teams. It’s essential to have strong communication skills and the ability to collaborate across departments to ensure content updates, new product launches, and site improvements are delivered effectively.

You will be responsible for managing and optimising onsite content, product listings, SEO, and website functionality, as well as delivering data-driven improvements to enhance the user experience. This position is ideal for someone eager to build on their e-commerce and digital content experience, take ownership of key projects, and make a real impact in a dynamic, fast-growing brand.

Responsibilities

What you will be doing:

• Take ownership of the digital merchandising of the website.
• Be an integral part of the Digital team, managing and optimising onsite content across Lick.com to create a seamless and engaging user experience.
• Be responsible for website updates and maintenance including copy, imagery and new landing pages working with Digital and Brand teams to align with key content moments and brand guidelines.
• Proactively propose improvements to the overall website and delivery of operational processes and functionality.
• Provide creative ideas to continually push our digital merchandising and create a best in class experience.
• Regularly review live product range, retire and launch products and pages as needed.
• Update the website in line with key marketing campaigns.
• Work closely with the Brand team to ensure content and copy is consistent and in Lick’s TOV including changes, improvements and optimisations.
• Own and project manage key website plans such as new product and market launches.
• Work closely with cross-functional teams, in particular Tech and UX teams to get projects over the line on time, to budget and best-in-class.
• Optimise the site for SEO.

Experience:

• Experience managing website content and digital merchandising within an e-commerce or digital-first environment.
• Proven ability to work across multiple teams (Digital, UX, Tech, Brand, and Creative) to execute website updates and improvements.
• Experience in SEO best practices and content optimisation for search performance.
• Experience in design and content production, including asset management, proof reading, and working with creative teams and/or agencies.
• Strong analytical skills, with the ability to interpret data, identify trends, and drive performance improvements.

Qualities

• Self-motivated with a proactive and problem-solving mindset.
• Comfortable working both independently and as part of a team.
• Strong communication skills, with the ability to clearly articulate ideas and collaborate across departments.
• Data-driven approach, using insights to inform content updates, merchandising, and website improvements.
• Strategic, analytical and creative mindset to push our website to be best-in-class
• A natural eye for design and content, ensuring all website updates are visually compelling and user-friendly.
• Ability to translate complex digital observations into actionable recommendations for the wider team.
• Be the company go-to for all things digital content.
• Thrives in a fast-paced environment and is able to perform under pressure.

As this role is based in London UK, candidates must have the right to live and work in the UK. Candidates without these rights will not be considered.