Product Marketing Director

Techwolf; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

As work changes faster than ever before, TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.

TechWolf is built on the fundamental belief that people are a company’s most valuable asset and have to be managed as such. That’s why we help our customers leverage skill data to improve work for millions of employees across thousands of organisations.

Product Marketing is the bridge between Product Management and our GTM function. Product marketing has traditionally been managed by a mixture of both Marketing and Product Managers at TechWolf. We are now looking for an experienced product marketeer who can form the function from the ground up for the leading Skills data platform in the HR tech market.

What you'll do

• Weave together market dynamics, customer needs, and products to create comprehensive go-to-market strategies.
• Act as the voice of the customer; generate customer and market insights to inform TechWolf’s product strategy, and partner with Product Managers closely to influence the roadmap.
• Partner with the Marketing team to drive awareness and adoption by crafting and executing on integrated product marketing campaigns.
• Create a range of marketing assets, including sales enablement, lifecycle campaigns, blogposts, product driven event keynotes, etc.
• Develop marketing and sales collateral that resonates with HR leaders, as well as articulating our strategy with internal stakeholders (e.g. business cases, strategic analyses).
• Work with data, evaluating ROI, reviewing dashboards, clearly scoping data asks to technical counterparts.
• Engage deeply with cross-functional partners across Product, Marketing, Sales and Solutions.

We're looking for someone who:

• Has 4+ years of professional experience in product marketing at a B2B SaaS company.
• Experience in product management, sales, account management, growth or other strategic GTM role is a plus.
• Is excited about enabling the future of the skills-based organisation.
• Preferably has startup or early stage tech company experience.
• Has strong sales enablement experience.
• Has a strong presence and is an effective communicator with both a technical and non-technical audience, ideally you can translate deeply technical jargon into language that resonates with our ICP.
• Is a thoughtful strategic thinker with a bias to action.
• Has experience implementing product marketing process cross-functionally from the ground up.
• Has outstanding written communication skills.
• Is highly analytical.
• Ideally has Enterprise AI experience.
• Ideally has API product experience (not a hard requirement).
• Is based in London, allowing them to spend time at the Ghent office a few days a month.

What’s in it for you?

Equity - everyone is an owner at TechWolf and can share in our success!

Hybrid working and flexible hours - make your work schedule work for you.

Health insurance & retirement savings.

Work from abroad 3 weeks each year.

Travel to Ghent occasionally and work from our local office.

Learning and development opportunities.

Walking culture - who doesn’t love brainstorming or connecting with colleagues while taking a walk around the office?

Fun teambuildings, social & sports activities.

Sounds like your cup of tea? There's more!

TechWolf is on a mission to make work better and fairer for millions of people by powering the shift from jobs to skills as a framework to model talent. Our enterprise software uses AI to provide the skill data needed to power that transformation.

We provide a unique opportunity to work with an all-star team and cutting-edge product, in a purpose-driven company that aims to empower people to thrive at work. TechWolf is growing fast and you’ll join a high-performing international team with a unicorn dream. Ready to help us build a rocket ship?

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