Brand Director

Michael Page (UK); England; On-site; GBP 80,000 - 120,000

Job description

• New role in brand strategy, category planning, and commercial execution
• Global player in the beauty and devices sector

About Our Client

Our client is a globally recognised beauty and personal care brand. Operating in multiple markets, it offers a diverse portfolio of skincare, cosmetics, fragrance, and beauty devices, combining innovation, affordability, and accessibility. The company is known for its strong entrepreneurial culture, with a focus on social impact, sustainability, and digital transformation, it continues to evolve, leveraging both e-commerce and traditional sales channels to drive growth in a competitive market.

Job Description

• Develop and execute the long-term category strategy, setting commercial KPIs and growth targets.
• Partner with commercial markets to create the perfect go-to-market mix, ensuring alignment with brand positioning and execution excellence.
• Lead the Brand Planning Team, responsible for category merchandising, financial modeling, and commercial planning.
• Act as a key member of the Leadership Team, representing the category at executive forums, including Growth Council and ELT.
• Oversee commercial trade updates, monthly performance reviews, and top-tier trade commentary forums.
• Drive innovation by identifying white space opportunities and building business cases to support growth.
• Develop activation content, brand propositions, playbooks, and tool-kits to support successful market execution.
• Partner with agencies and creative teams to develop industry-leading campaigns, particularly for Q4 gifting.
• Work closely with Finance and RGM teams to implement robust commercial pricing strategies and ensure profitability targets are met.
• Lead transformation projects and multiple project squads within a year to drive category evolution.

The Successful Applicant

• Proven experience in brand strategy, category planning, and commercial execution within the beauty, cosmetics or beauty device industry.
• Strong leadership skills with the ability to influence senior stakeholders and cross-functional teams.
• Strategic mindset with expertise in financial modeling, business case development, and performance analysis.
• Experience in leading global launches and ensuring best-in-class execution.
• Ability to drive innovation and develop compelling brand activations across multiple channels.

What's on Offer

Competitive six figure salary, performance related bonus, executive package