Senior CRM and Loyalty Manager

Senior CRM and Loyalty Manager

Salary up to £70,000

12-month maternity contract

Brighton 2 days, 3 days from home

Talent Hub are managing the search for this CRM and Loyalty Manager position, joining a retail brand that is evolving and moving through an exciting chapter of change. This position is a hybrid role, and it is a 12-month maternity contract, with a May 2025 start date, if not before.

Key responsibilities include:

• Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
• Deliver the strategy to achieve increased customer revenue, satisfaction, and retention through trade and trigger communications alongside the CRM manager and CRM agency.
• Deliver the rollout of the current loyalty programme to the new technology platform and build the strategy to optimise and relaunch the programme.
• Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce, and retail teams to drive incremental revenue and Customer Lifetime Value.
• Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce, and retail.
• Team management to support the CRM manager & Loyalty manager in driving the delivery of the strategy and ensuring revenue targets are met.

What you will need for this Senior CRM and Loyalty Manager position:

• Previous experience in a Senior CRM or Loyalty Manager position for a retail or beauty brand.
• Experience of creating loyalty and CRM strategies ideally from an Omni Channel retailer.
• Experience in agency management as well as delivering commercial results and ROI.
• Leadership experience managing a CRM or Loyalty Manager in previous positions.
• Experience of using Klaviyo (or SaaS CRM platform) would be useful but not essential.

The company offers excellent benefits and hybrid working, with 2 days office-based in Brighton.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Advertising, Marketing, and Public Relations

Industries

Retail, Wellness and Fitness Services, and Retail Apparel and Fashion