Dynamic Creative Account Manager

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Dynamic Creative Account Manager, Edinburgh

Client:

Location: Edinburgh, United Kingdom

Job Category: -

EU work permit required: Yes

Job Reference:

58e5d53693b7

Job Views:

6

Posted:

03.03.2025

Expiry Date:

17.04.2025

Job Description:

Lead and provide day to day briefing, strategy, activation, and optimisation/automation of dynamic creative (DCO) campaigns.

Job Title: Dynamic Creative Account Manager

Job Description:

Introduction

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specializes in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their businesses.

We’re hiring a Dynamic Creative Account Manager as part of our teams in either Edinburgh, London, Manchester or Leeds on a hybrid basis.

Purpose of the Role

The Dynamic Creative Manager will be responsible for developing and leading DCO strategy, set-up and optimisation of all personalised advertising and marketing. The Manager will establish a proven track record of delivering high level strategic thinking, in-depth campaign analysis of creative performance and effective, incremental testing for dynamic creative campaigns to ensure year-on-year client growth. They will proactively orchestrate a team of DCO specialists, both in individual performance development and guidance, whilst also managing the overarching strategic roadmap and overseeing production and delivery of outputs across all Dynamic Creative campaigns to a high standard and with the guidance of seniors and directors. The Manager will have a proven track record of winning new business and will lead on in-person and virtual pitches, presentations, and workshops with clients. They will report into the Dynamic Creative Director.

Key Responsibilities

1. Lead and provide day to day briefing, strategy, activation, and optimisation/automation of dynamic creative (DCO) campaigns.
2. Define the role of personalisation across addressable channels via data signals to drive performance.
3. Exercise critical thinking and analysis to develop robust strategic planning and processes for all account-related responsibilities across data-driven dynamic creative campaigns.
4. Lead on new business opportunities and orchestrate workshops with multiple stakeholders.
5. Lead collaboration and relationships with all key stakeholders and partners on dynamic creative projects, including internal teams and external agencies, ensuring outputs are met accordingly to project timelines, and agreed objectives and purpose.
6. Ensure QA is maintained and be the person-of-contact for roadmapping, launch and activation, with overall responsibility for activation checks and timely status reports to client for dynamic creative clients.
7. Maintain and nurture client relationships.
8. Responsible for drafting proposals and scopes of works as well as financial onboarding, forecasting, and billing per account.
9. Responsible for line management of team members with professional guidance and clear objectives to enable confidence and success for individuals.

Key Skills

1. Previous DCO experience is essential, preferably at Manager level.

What we offer

This is a permanent position. The team is based in our office in Edinburgh and operates under flexible working arrangements. We can also consider applicants based from London, Manchester, or Leeds.

As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes :

1. Competitive Salary
2. Company-provided Medical Healthcare
3. Generous Pension provisions
4. Health and Wellness benefits
5. Volunteering days
6. Life Assurance
7. Working in diverse teams where you can make a real impact.
8. Exciting and rewarding environment.
9. Varied work across industries

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.