Content Lead - Maternity Cover

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Job Title: Content Lead - Maternity Cover - Fixed Term Contract

Reporting to: Head of SEO

Location: London, Shoreditch

Start: ASAP

Salary: Competitive (depending on experience)

Hours: 9.30am-6.00pm/ Hybrid

About Tug

Tug is an award-winning digital marketing company offering its clients results driven and integrated SEO, Content, PPC, Paid Social, Display, OOH, Audio, Video and CTV campaigns. We have offices in London (Shoreditch), Sydney, Toronto and Berlin and are proud to appear in Campaigns’ Best Places to Work. As well as achieving KPI beating results for all our clients, employee culture is key to our success, ensuring development and workplace happiness for all our staff.

About the Role

Tug is on the lookout for an experienced and dynamic Content Lead to cover maternity leave within our SEO and Content team. This is a pivotal role leading content strategy, development, and execution across a variety of digital channels, while managing and inspiring a small but talented team of copywriters and designers. The successful candidate will be a strategic thinker with excellent editorial judgement, a keen eye for detail, and a passion for compelling, purposeful content. You’ll be confident leading client conversations, supporting new business efforts, and guiding content across multiple sectors and platforms - particularly social.

Main Duties & Responsibilities

1. Lead and motivate a team of copywriters and designers, nurturing creativity and maintaining high standards across all output.
2. Oversee and shape content strategy across client accounts, ensuring alignment with brand objectives and audience needs.
3. Act as a senior editor—reviewing, refining, and elevating content before it goes out the door.
4. Collaborate with SEO, paid media and client services teams to ensure a cohesive and performance-driven approach.
5. Contribute to new business pitches and proposals, bringing strategic content thinking to the fore.
6. Build and maintain strong client relationships, offering proactive strategic and creative counsel.
7. Develop and guide onsite and social content strategies, staying up to date with platform trends and best practices.
8. Communicate your creative ideas clearly and confidently in internal and client-facing settings.
9. Maintain high standards of design quality, consistency, and attention to detail.

Skills, Knowledge and Experience Required

1. 4+ years managerial experience – ideally agency side.
2. Confident in driving content strategy that balances creativity, clarity, and performance goals.
3. Maintain high editorial standards across all formats, ensuring consistency in tone, style, and quality.
4. Thrive in fast-paced, collaborative environments, aligning teams and stakeholders around a clear content vision.
5. Strong understanding of platform-specific content (websites, LinkedIn, Instagram, TikTok, etc.) and what resonates with each audience.
6. Experienced in reviewing and QA’ing SEO and performance-driven content to ensure it’s engaging, accurate, and on-brand.
7. Data-informed and detail-oriented — using insights to guide content decisions and continuous optimisation.
8. Highly organised, with strong editorial processes to manage multiple projects and priorities efficiently.
9. Able to articulate ideas confidently in client facing meetings and new business pitches.

Why Join Tug?

1. A supportive, creative, and collaborative environment.
2. The chance to work across high-impact campaigns with real creative ownership.
3. A key role in shaping Tug’s visual identity and growing content offering.
4. Be part of a fun, down-to-earth team that values initiative and fresh thinking.

Company Benefits

1. Flexi working.
2. 1x Charity Day - opportunity to commit one of your working days per year to help a Charity.
3. Pension scheme & financial advice from a financial advisor.
4. Private healthcare, eye tests and dental care.
5. Wellbeing benefits - £30 per month.
6. Bike scheme.
7. Annual season ticket loan.
8. International working - Opportunity to apply for overseas office vacancies, after 12 months.
9. Remote working from Internal Offices.
10. Breakfast club and monthly socials.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Advertising Services