Senior Digital Insight Analyst

Inspired Thinking Group; London; Hybrid; GBP 40,000 - 80,000

Job description

We're a tech-first marketing powerhouse on a mission to free marketers from the mundane. With over a decade of growth, our team of 2000+ dedicated marketers, state-of-the-art technology, and unwavering customer service are all focused on one thing: empowering creative brilliance.

The Role:

This new Senior Digital Insight Analyst role (CRO) is an exciting opportunity to join a world-class team, helping shape the look, feel, functionality, and tools of the website(s) of one of the most iconic automotive brands globally. You will be responsible for both:

• Reactive insights to tackle immediate Client challenges and boost local and global website conversion rates.
• Proactive data-driven ideas to uncover big opportunities e.g. models, clustering, etc.

All with the aim of improving the efficiency and effectiveness of existing and new digital assets with the primary goal of increasing conversion rates. You will work closely with a leading CRO agency and the client to make data-driven recommendations, spotting opportunities for A/B testing, helping to brief the dev teams, and interpretation of insights.

Your role is twofold. You will be part of an amazing Data, Research, and Strategy team, reporting into the Analytics & Data Science Manager. Helping to shape our products, services, and expertise for Clients and ITG. You will be embedded into our global automotive Client’s team, working in partnership with their team of CRO Analysts, Developers, and UX/UI team every day.

General Day to Day Duties:

1. Data Analysis

• Use web and web optimisation tools like Adobe Target, Medallia MXO, Medallia Decibel or similar.
• Use web analytics to analyse current web performance, journeys, and content to set benchmarks for what success looks like.
• Use web analytics to uncover insight-driven opportunities to improve the user experience, campaign, channel, and content performance.
• Identify the inter-relationships and connections in visitor behaviours that fuel engagement, conversion, and new optimization opportunities.
• Supplement web analysis with SEO and Social Listening to add context, drivers, and identify further opportunities.
• Work with our Data Science team to brief deeper, more involved analysis using raw GA4 data to create data platforms to support personalisation and optimisation, and deeper insights to drive optimisations e.g. cluster analysis, content pathways, journey mapping, personalisation opportunities, etc.
• Create and maintain reports to track the success of optimisations.

2. Conversion Rate Optimisation - Insight and Opportunity Generation

• Piece together analysis to tell the story of how visitors currently use the websites; what they are doing, why they are doing it, and what we need to do to optimise and drive enquiry.
• Turn data outputs into insights to:

1. Inform the CRO testing plan.
2. Identify Personalisation opportunities.
3. Use analytics and user feedback to plan a roadmap of analysis topics needed.
4. Use insights to collaborate with the CRO agency and make recommendations to align with their testing and optimisation strategy.

3. Collaboration with Leading CRO Agency

• Work closely with CRO agency and the ITG scrum master to align on KPIs, data collection, and interpretation.
• Brief the tagging required for analysis topics to the GTM team to ensure the analysis can be accurately tracked and measured.
• Attend quarterly planning sessions to align with quarterly business objectives.

4. Stakeholder Communication

• Present insights and recommendations to stakeholders through visualisations and other effective means.
• Workshop the recommendations to agree how they help to shape the hypothesis testing pipeline.
• Support decision on roll-out to market in conjunction with stakeholders.

About You:

• Degree in Marketing, Data Science, or other related field.

Essential:

• 5+ years of experience in digital analysis specifically website analysis using Adobe and Google, CRO analysis and insights, broader marketing analysis, or similar role.
• High proficiency in analytics tools like Medallia MXO, Google Optimize, Adobe Target or similar.
• Advanced ability in turning data into insights and opportunities, making recommendations.
• Understanding of data modelling and cluster analysis in order to brief the Data Science team.
• Experience of digital transformation projects.
• Confident presenter and communicator.

Desirable:

• Strong statistical background / understanding of significance testing.
• Experience in SQL and/or Python is a plus.
• Agency experience would be a bonus.

Work’s a treat!
On top of a competitive salary, you can expect a whole load of perks:

• 25 days’ holiday + bank holidays – we understand the importance of you getting some down time.
• Annual Wellbeing Day – enjoy an additional day on us to look after your physical and mental wellbeing.
• Pension Scheme – helping you save towards your retirement home in the sun!
• Corporate Medical Cash Plan – claim back the cost of your medical treatments.
• Smart Working Options – spend up to 40% of your working week from home.
• So many savings – through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.
• Employee Assistance Programme – our people are at the heart of everything we do, so if you’re happy, we’re happy.
• Cycle to Work Scheme – save on the cost of biking to work.
• Monthly Employee Awards - Employee of the Month programme with £250 bonus.
• Raising money for charity including a paid Volunteer Day – we’re all about giving back… and having lots of fun in the process!
• Referral scheme – know the perfect person to join the team? You could bag £1,500 for putting a good word in.
• Wellbeing Programme – giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.
• Enhanced Family Friendly Leave – support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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