Paid Search Director

BRAND: Zenith
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Specialist
Workplace Type: Hybrid

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

Overview

The Opportunity

Zenith International (part of Publicis Media) is looking for a paid search director to lead paid search and meta search activation for an exciting client brand following an important pitch win. Salary is competitive and you will have the opportunity to join a renowned team of award-winning digital marketers, leading an expert team of 19 specialist talents across two continents and a multitude of search platforms.

The Client

This is a new client for Zenith International as the result of a recent competitive pitch win. It is a 'Power of One' client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

This role will sit within the Europe and North Africa (ENA) region and will have accountability for delivery across 43 local markets in a centralised regional model.

Responsibilities

• Primary strategic point of contact across the client's search business
• Be an internal ambassador for the client team and for the search department
• Full accountability for the delivery output of the 19-strong search team
• Define and execute the strategic approach in collaboration with the client and with wider strategy and channel leads
• Analyse wider industry and market trends and how these apply and affect client's account performance
• Liaise with Performance Planning Director and Ad-Ops team to ensure consistent measurement and tracking in place across all search accounts
• Lead key partnerships with Google, Microsoft, SKAI and MetaSearch partners
• Develop a strong team ethos and exhibit focused and positive team leadership
• Identify areas of development for line reports and create career development plans
• Generate case study worthy work and enter industry awards
• Drive innovation and push the boundaries of search, finding new ways to deliver against client expectations
• Contribute to new business pitches as required

Qualifications

Who We Are Looking For

We are looking for a credible leader to drive the search strategy for a key agency client account. You will have the gravitas to present to senior client stakeholders and give them confidence in our solutions. You will be a calming presence under pressure and motivate those around you to deliver operational excellence.

The ideal candidate will have a passion for all things digital, live and breathe numbers and have exceptional problem-solving abilities enabling them to understand key blockers affecting performance. This search account is one of the largest in the global roster, and the ideal candidate will have a passion for making automation drive performance at scale through the use (not an exclusive list) of scripts, bid management platform or PPC audit tools.

This is a senior position with a senior level salary and we are looking for someone to not just take ownership of a key account but to challenge our approach to search in general.

Pre-Requisites for the Role

• Experience of managing Enterprise level accounts in an agency environment
• Experience in line management of high-performance teams
• Relevant certifications within Google Ads
• Evidence of delivering technical innovations for clients
• Proven experience with direct response marketing

Nice to Have

• Knowledge and experience of different attribution models
• Experience with SKAI
• Experience in relevant industry
• Bachelor's degree in marketing

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).