Senior Data Analyst

Zenith USA; London; Hybrid; GBP 125,000 - 150,000

Job description

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists, and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty, and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance), and more than a dozen others that are thriving across our network.

Through advocacy, education, and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

We are seeking a Senior Data Analyst to join our Data & Analytics team. This role will focus on delivering analytics projects for Zenith International clients, working across various industries and project types.

As a Data Analyst, you will be involved in all stages of the project lifecycle—from data collection and processing to modelling, insight generation, and presenting findings. Your work will play a key role in influencing client decisions, making clear and actionable recommendations based on data-driven insights.

If you are looking for a role where your work directly impacts client strategies and you can continue developing your analytical expertise, we’d love to hear from you!

Responsibilities

• Work on analytics projects, managing tasks from data collection to insight delivery.
• Develop models and perform analysis to support client decision-making.
• Present findings in a clear and compelling way, ensuring actionable outcomes.
• Develop and deliver media optimization scenarios.
• Collaborate with internal teams to implement recommendations.
• Contribute to the growth and ambition of a small, dynamic team.

Qualifications

• Degree in Economics, Statistics, or STEM field.
• Understanding of Marketing Mix Modelling (MMM) and its impact on media planning.
• Experience with analytical techniques such as statistical modelling, data visualization, and trend analysis.
• High level of proficiency in Excel and PowerPoint.
• Strong problem-solving skills with a solid understanding of data modelling.
• Ability to translate data into actionable insights and communicate them effectively.
• Passion for using data to drive business decisions and strategy.
• Enjoys working in a small but ambitious team, embracing new opportunities and challenges.

Desired Skills

• Experience in running MMM models.
• Ability to tell the story behind the data.
• Programming knowledge in Python/R.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical, and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support, and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy, and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants, and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments, or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

#LI-HM1