Senior Brand Manager

Weetabix; Burton Latimer; Hybrid; GBP 125,000 - 150,000

Job description

Weetabix Burton Latimer, England, United Kingdom

Senior Brand Manager

Get AI-powered advice on this job and more exclusive features.

We are not supporting candidates who require sponsorship for this position.

We utilise our Preferred Agency Supplier Partners as and when we require additional support.

We are committed to improving diversity and equality throughout Weetabix especially within our Recruitment processes.

We are always looking to enhance our current teams with diverse skills, experience, backgrounds and personalities; so if your skills and experience look a little different and you believe you can add value to the role and/or Weetabix, then we would love you to drop us your CV or apply! No candidate will ever meet 100% of the desired qualifications, skills and/or experience, but we are ambitious to attract the right talent for how we want our business to grow.

You might not be right for the role, yet but we are always looking for talented people!

Interview process: Commencing with a Teams interview followed by a face interview at our site in Burton Latimer.

Working pattern: Hybrid but you will need to be flexible depending on team tasks and resources. Weetabix Wednesday is a non-negotiable where we all come into the office for business partnering and meetings.

We are seeking a dynamic Senior Brand Manager to lead the 5-year growth strategy for our iconic Weetabix Original brand.

The successful candidate will develop, communicate, and implement an effective Marketing strategy and brand plan for Weetabix Original within the Weetabix brand portfolio, delivering the complete P&L objectives.

The recipe!

(Please note the responsibilities listed below are not exhaustive)

The purpose of this role is:

• Planning, monitoring and execution of all brand activity necessary to deliver the brand plan through first-class project management.
• Ensure the enthusiastic acceptance of the brand plan within the business and with key external stakeholders.
• Control, monitor and direct the work of the assigned agencies and propose practical proposals to the Head of Marketing.
• Ensure rigorous insight is collected, processed and utilised within the brand planning process.
• Monitor and analyse ongoing internal and external brand performance and make recommendations to course-correct as necessary.
• Constantly challenge the business to develop new and innovative ways of delivering the brand objectives.
• Deliver world-class launch programs for NPD: Accountable for the range's innovation strategy, working closely with the Innovation and Insights Teams. Accountable for the launch (post-business approval) and first-class in-market execution.

Requirements

Non-negotiables:

• Significant experience in FMCG brand management.
• Visionary leadership and strategic insight.
• Strong proficiency in both numerical and literacy skills.
• Experience of Integrated Marketing Communication planning and relevant processes e.g. New product development, Brand planning, Communication development and planning etc.
• Excellent communication and engagement skills with the ability to influence at Board level.
• Proven creativity, initiative, successful project management and problem-solving.

Nice to haves:

• Qualifications: Degree or equivalent.
• Ideally, Marketing trained through a relevant graduate programme.

Benefits:

• Annual bonus 15%.
• Excellent Double-matched ER contributed pension scheme up to 12% from us.
• Annual Salary review.
• Bupa Healthcare plan.
• Access to 24/7 counselling service (in partnership with Grocery Aid).

To support our employees we also offer:

• Dependants and Carers Leave.
• Additional Time Off for Fertility Treatment.
• Maternity Pay / Paternity leave.
• Neonatal Care Leave.
• Flexible Working Policies.
• Working Parents Support Group.

Check out our website for more information: Weetabix Careers.

Please Note: Our company policy is not to advertise salaries as we want to benchmark all candidates based on skills and experience that need to be evidenced upon application and screening.

#HaveYouHadYourWeetabix

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries: Non-profit Organizations and Primary and Secondary Education

Referrals increase your chances of interviewing at Weetabix by 2x.