D2C Performance Manager

Zenithmedia; London; Hybrid; GBP 40,000 - 80,000

Job description

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Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Overview
Our client is one of the world’s leading home appliance manufacturing companies, present in over 160 countries globally. They manufacture a wide range of high-end appliances known for their Scandinavian design and premium functionality. Having launched their direct-to-consumer proposition in a staggered fashion from 2020-2023, they have seen revenues soar and the D2C line of business has become a key strategic priority for future growth. Consequently, they are investing significantly in D2C specialist resources and media, presenting the successful candidate with unparalleled potential for personal development.

Zenith is accountable for all digital paid media channels and for ensuring the right level of investment is applied to deliver highly profitable revenue growth and first-party data capture. We are uniquely positioned to deliver innovative, creative solutions that unlock further growth and will be remunerated accordingly for successful campaigns leading to budget increases.

Responsibilities
In this role as a Direct to Consumer (D2C) Performance Manager, you will lead performance planning across Search, Paid Social and Programmatic for a key client account. The role is designed to enable the client to maximize revenue generation from paid media and to unlock incremental growth opportunities for client and agency alike. You will have the opportunity to work with an internationally renowned, award-winning team of 40+ digital experts across two continents and a multitude of platforms.

• Full accountability for the delivery of revenue and profit margin targets
• Proactively identify growth opportunities by analysing previous channel performance and optimising budget splits per channel
• High touch client communications; regular structured and ad hoc meetings, calls and email support
• Troubleshooting issues with pacing and or performance per channel by liaising with channel leads and communicating challenges and solutions with clients
• Project managing key sales periods and campaigns to ensure timely delivery of assets and meeting of deadlines
• Regular liaison with global Zenith activation team to ensure overall alignment with best practice guidelines and strategic framework
• Work closely with activation hub on designing and implementing a test-and-learn roadmap
• Develop relationships with key partners and suppliers to maximize the value the partnership (e.g. Google, Meta, DSPs)
• Proactively share success stories internally and with the client; create a culture of positive internal and external PR
• Analyse wider industry and market trends and how these apply and affect client’s account performance
• Lead reporting documentation and presentation for your commercial areas

Qualifications
You will be responsible for regularly updating and reiterating plans and strategy across performance channels to ensure delivery of the client’s goals and business objectives. You will have the gravitas to convince and persuade client stakeholders and give them confidence in our solutions.

The ideal candidate will have a passion for all things digital, live and breathe numbers and have exceptional problem-solving abilities.

• Strong knowledge and experience of performance media across Search, Programmatic and Paid Social
• Good experience in a Global/EMEA role delivering multi-market client scopes
• Deep knowledge of data-driven media planning
• Exceptional analytical skills
• Client stakeholder management experience
• A succinct communication style
• Ability to discuss complex subjects with clarity and coherence

Nice to Have

• Analytics Qualification
• Knowledge of AI and AI-relevant coding languages e.g. Python

Additional Information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, - Pension, Life Assurance, Private Medical and Income Protection Plans - we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.