Global Commerce Strategy Director London, England

Group M Worldwide Inc.; London; On-site; GBP 60,000 - 100,000

Job description

Director, Commerce Strategy

Job title: Director, Commerce Strategy – Global

Group: Mindshare Worldwide

Client: Unilever

Reports to: Global Commerce Lead, Unilever

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, with a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

The Role

The Director, Commerce Strategy is part of our commerce practice within Mindshare’s Global Digital Solutions team for Unilever, based in London. Our team is dedicated to support Unilever’s digital commerce growth ambition through media and works closely with our network of local market specialists around the world to accelerate strategy & best practice in retail media & performance marketing.

This is a pivotal role in the team dedicated to shaping Unilever’s global strategic approach & best practices in evolving commerce spaces, with a focus on three key areas: Social Commerce, Future Facing Commerce (innovations around shopper behaviours & commerce platforms) and shoppable media. Reporting to the Unilever Global Commerce Media CoE Lead, the Director, Commerce Strategy will work with global Unilever stakeholders to set the roadmap and vision, and consult teams globally & locally on how to approach & best practice for shoppable media and emerging commerce behaviours – including TikTok Shop, Livestream, Affiliate & Influencer – always with a focus on driving outcomes for brands.

The Ideal Candidate

You have a background in digital, performance or retail media, and are passionate about the commerce space. You have a keen interest in evolving consumer behaviours, touchpoints and technologies, and how they will shape the future of how people shop. You are a strategic thinker, who can translate data & insights into strategic advice for brands. You enjoy advising clients, with an ability to identify and articulate quick wins & long-term opportunities. You are a team player, who enjoys working with others in a fast-changing space. This role will have the ability to infuse the best of our network capability into global client’s day-to-day deliverables. An entrepreneurial spirit with a bias for action is key.

Responsibilities

• Advise clients on commerce and commerce media innovation opportunities – specifically around emerging territories such as TikTok, livestream, affiliate and more.
• Lead the commerce innovation roadmap, identifying & unlocking opportunities for UL categories & brands across territories, working closely with local UL and agency teams.
• Shape now and next best practice with emerging commerce opportunities, working with key local teams to fuse insights and learnings into globally applicable advice.
• Embed Next gen commerce strategy in Global strategy teams, supporting development of key campaigns.
• Stay at the cutting edge of the landscape, and scope out opportunities with existing and emerging partners – across media, retailer & technology platforms.
• Stay close to emerging trends in how people shop online, articulate how these trends relate to Unilever’s categories and brands, and shape strategic advice.
• Provide thought leadership to clients around commerce & shoppable media innovation.
• Lead the shoppable media workstream with Unilever global stakeholders, collaborating with key categories and brands on optimal approaches, best practices, technology adoption, gaps and opportunities.

Essential Criteria

• Bachelor's degree in marketing, advertising, or a related field.
• Substantial experience in commerce across paid media and/or digital strategy.
• Strategic thinker with the ability to craft strategic media advice that achieves business objectives.
• Strong understanding of digital & performance media (including TikTok), and digital commerce.
• Curiosity and drive to understand the evolving retail landscape and the latest trends and innovations in commerce and commerce media.
• Excellent client communication, management, and collaboration skills.
• Strong communication and presentation skills, with the ability to simplify and communicate complex ideas.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment, with a bias for action.

Desirable Criteria

• Experience working with matrix organisation, navigating diverse sets of stakeholders.
• Experience working with multiple markets within a global team.
• FMCG experience a plus.