Senior Email Marketing Exec

Senior Email Marketing Exec

Reports to: CRM Manager

Based in Nottingham (NG6 0DW)

Who we are

At MuscleFood, we’re passionate about healthy living and nutrition. Our products and services are aimed at the health conscious, and range from the best lean meats, dietary supplements, meal plans and solutions. We want to help our customers achieve their healthy-living goals, by giving them access to all the protein and nutrients they need. We have a devoted customer-base for our healthy living products and services, and we believe in the massive opportunity to help even more customers to live well–pay less.

The company has gone from zero to £40m annually in 8 years, which is a fantastic success story. However, in order for us to reach more customers and scale our offering, we have a new multi-year product development strategy that’s entirely dependent upon tech, and we’re in the process of building both the team and the platforms capable of delivering our ambitious growth.

What you will do at MuscleFood

Following rapid growth and expansion into new territories, the MuscleFood CRM function now covers 9 Klaviyo accounts servicing established stores as well as newly launched propositions.

We are looking for an experienced Emailing Marketing specialist to hit the ground running, maximize customer LTV and lead on database growth for our accounts across MuscleFood, Prepped Pots and Goal Plans.

This will be delivered through the design and execution of targeted email and SMS marketing activity, from acquiring prospects through to managing retention and reactivation.

With support from the CRM Manager and working with colleagues across the business – especially in the Trading, Design, Data and Customer Services teams – the ideal applicant will have experience working with large customer databases, with the ability to segment and create targeted, engaging campaigns that drive incremental revenue.

RESPONSIBILITES

· Own the email & SMS campaign calendar for key CRM accounts across the UK & Ireland.

· Create, design and execute email and SMS campaigns, working closely with the Trading and Design teams.

· Ensure compliance with GDPR and contact preferences.

· Proofread emails for clarity, grammar and spelling.

· Establish an A/B testing programme for all email and SMS activity to support campaign optimisation.

· Create and manage customer segments.

· Track & analyse campaign performance & results.

· Support the overall development of the CRM strategy working alongside the Head of CRM.

SKILLS AND EXPERIENCE

The successful applicant will be and have:

Must have at least 2 years experience in creating, sending and monitoring email marketing campaigns with Klaviyo.

· 2+ years of CRM experience with Klaviyo (or similar) is essential.

· Proven track record demonstrating effective email campaign results

· Ability to plan ahead working with a large volume of campaigns across multiple businesses/accounts

· Strong knowledge of customer segmentation and CRM best practices, including deliverability

· Familiarity with analytical and database tools.

· Excellent written communication and copywriting skills

· Creative thinker and can bring ideas to life with a creative team.

· An advocate of test and learn strategies to support campaign effectiveness

· Experience of delivering measurable results and ROI

· Commercially aware to understand which activities deliver the most profitable results

THE PERSON

MuscleFood prides itself on the exceptional people we have in place. You will be the next high calibre addition. Fun, personable, articulate and most of all committed are all attributes we want from our new recruit.

You’ll embrace our brand values:

· Obsess Over The Customer: we put our customers success and ambitions above our own

· Love What You Do: take pride in your work, look after yourself and motivate each other

· Lead From The Front: celebrate innovation, take risks, don’t be afraid to fail

· Get It Done: we commit to a plan and deliver as a team and work as one to find solutions

We avoid over complexity, focus on the big things that really matter. So, we need someone who is pragmatic, willing to roll up their sleeves and importantly, can help us build our CRM capability.

We’re looking for someone who understands the customer, is passionate about what they do and can help to elevate the importance of CRM across the business.

What We Offer: “Inside the MuscleFood house”

Highly competitive salary depending on experience

25 days holiday + Bank Holidays + Your birthday off!

Discounts on 1000’s of products

Monthly vouchers

Enhanced family friendly package

Free gym membership

Westfield Health Package

An environment with a BUZZ!

Job Type: Full-time

Pay: Up to £34,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• Gym membership
• Health & wellbeing programme
• On-site parking

Schedule:

• Monday to Friday

Experience:

• Klaviyo: 2 years (required)
• Copywriting: 1 year (preferred)
• Creating, sending and monitoring email with Klaviyo: 2 years (required)

Location:

• Nottingham (preferred)

Work Location: In person