Marketing Automation Specialist

risual Limited; Greater London; On-site; GBP 30,000 - 60,000; Full time

Job description

Become a change maker and join Node4.

Node4 has a committed, talented, and diverse workforce that is growing all the time, but as we expand through our own growth and acquisitions, we never lose sight of the most important part of our business - our people. We want you to grow, learn, and evolve alongside us.

So, whether you're just starting out in your career or looking to progress as an industry professional, Node4 has a place for you.

About the Role

We are looking for a Marketing Automation Specialist with extensive HubSpot experience to design, implement, and optimise automated marketing campaigns that drive lead generation, customer engagement, and business growth. This role requires in-depth expertise in HubSpot’s marketing automation tools, including workflows, email campaigns, lead nurturing strategies, and CRM integrations, to streamline the customer journey and maximise conversions.

Key Responsibilities

• Leverage HubSpot to design, implement, and manage automated marketing campaigns across email, web, and social channels.
• Create and refine lead nurturing workflows to enhance engagement and improve conversion rates.
• Segment audiences within HubSpot CRM to deliver personalised, targeted campaigns.
• Set up and manage lead scoring models in HubSpot to prioritise and qualify leads for sales teams.
• Monitor, analyse, and report on campaign performance using HubSpot Analytics and other tools, optimising strategies based on data-driven insights.
• Collaborate with sales and content teams to ensure HubSpot-integrated lead handover processes and messaging consistency.
• Develop and maintain automated email marketing campaigns, including drip sequences and lifecycle emails.
• Manage and optimise HubSpot CRM integrations to align marketing automation with sales efforts.
• Conduct A/B testing within HubSpot to refine messaging, content, and engagement strategies.

What You Will Bring

• Proven expertise in HubSpot marketing automation, including workflows, email campaigns, and CRM integration.
• Hands-on experience in lead nurturing, audience segmentation, and automated customer journey mapping within HubSpot.
• Strong understanding of lead scoring models and their application to prioritise and nurture leads effectively.
• Experience analysing campaign performance using HubSpot Analytics and other tracking tools.
• Background in multi-channel marketing (email, social, web) and HubSpot’s multi-touch attribution models.
• Familiarity with HTML/CSS for email customisation (preferred but not required).
• HubSpot certifications (e.g., HubSpot Marketing Software Certification, HubSpot Email Marketing Certification) are a strong advantage.
• Knowledge of SEO, PPC, and digital marketing techniques is a bonus.

Why join Node4?

Founded in 2004, Node4 has experienced exceptional growth and success over the years. From an office in Derby to locations nationwide. From three people to a workforce of over 1200. We believe that our people are the driving force behind our success. We are a vibrant, passionate, and diverse team committed to providing exceptional service as standard. We are proud of our employees and the environment that reflects our core business values of Passion, Innovation, and Trust.

Node4 is the place to be if you are passionate about technology and providing exceptional service while developing your career within a welcoming and evolving company.