Customer Marketing Manager

SimilarWeb; London; Hybrid; GBP 40,000 - 80,000; Full time

Job description

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We are currently looking for a Senior Customer Marketing Manager to join our Marketing team reporting to the Director of Field Marketing.

Why is this role so important at Similarweb?

The Senior Customer Marketing Manager, EMEA will play a critical role at the crossroads of Go-To-Market (GTM) and Marketing, ensuring strategic alignment between Marketing, Sales and Customer Success to drive new business deals, customer engagement, retention, and expansion. Based in London, this role requires a proactive, data-driven marketer who can build strong partnerships with Sales Leaders, identify expansion opportunities, and execute high-impact marketing programs.

So, what will you be doing all day?

1) Account-Based Marketing

• Develop and execute 360-degree marketing strategies for a defined list of Enterprise & Strategic accounts in Europe.
• Work closely with Sales Leaders to ensure alignment on priorities, key accounts, and expansion opportunities.
• Drive multi-channel campaigns across PPC, email, events, partnerships, and content to maximize engagement.
• Ensure ROI-driven budget allocation, tracking impact and adjusting investments for maximum efficiency.
• Collaborate with the Operations department to maintain CRM hygiene and improve data accuracy.
• Lead special in-office programs for our Tier 1 accounts to showcase Similarweb’s value and drive deeper customer engagement.

2) Client Expansion – Retention & Upsell

• Identify and run upsell & cross-sell campaigns, aligning closely with Product Marketing and Sales.
• Build strong partnerships with post-sales teams to enhance customer engagement and product adoption.
• Plan and execute client events and webinars that drive retention and cross-sell opportunities.
• Identify and develop customer testimonials and case studies (both written & video) to support advocacy and sales efforts.

This is the perfect job for someone who has:

• 4+ years of experience in customer marketing, account-based marketing (ABM), preferably in a B2B/SaaS company.
• Proven track record in Enterprise or Strategic account marketing, working at the intersection of GTM and Marketing.
• Strong experience in running events such as conferences, trade shows, and owned events, with a proven track record of success.
• Experience aligning marketing efforts with Sales Leaders and Customer Success teams to drive revenue impact.
• Strong budget management skills, with the ability to track marketing spend, assess ROI, and optimize investments.
• Experience working with cross-functional teams to ensure smooth execution of marketing programs.
• Highly organized, meticulous, and process-oriented, capable of managing multiple projects simultaneously.
• Coachable and adaptable, with a willingness to learn and grow within a fast-paced environment.
• Excellent communication and relationship-building skills, capable of influencing cross-functional teams.

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At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

#LI-Onsite

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Similarweb has an in-office culture. During the first 6 months, team members must work full-time (5 days) in the office. After that, they follow a hybrid work model, working in the office on Monday, Wednesday, and Friday.

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