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Base pay range
Superb opportunity for a Go-to-market Planner/Strategist to join a leading b2b agency with a global outreach.
You'd be working on campaigns spanning EMEA and NAM to deliver integrated programs and solutions that drive demand and create impact, whilst offering top-tier strategic support.
Key Responsibilities:
- Act as a strategic partner, crafting insight-driven solutions across the marketing funnel.
- Develop multi-channel programs that align content, media, ABM, and digital to enhance engagement and demand.
- Create audience segmentation, buyer personas, and journey maps based on industry, role, and behavior.
- Leverage data, research, and analytics to optimize marketing programs, generate insights, and measure impact.
- Utilize performance data, intent signals, and market insights to refine targeting, messaging, and channel selection.
- Ensure GTM plans align with marketing KPIs and sales enablement goals, bridging sales and marketing efforts.
- Enhance data-driven decision-making in media and other marketing functions to track full-funnel performance.
- Build partnerships with publishers, tech vendors, and external stakeholders to improve outcomes.
- Collaborate with Account and Growth teams on client acquisition and expansion strategies.
Experience in the B2B realm is crucial.
2 days a week in London, paying between £65k - £70k, various other perks.
Would be great to discuss in more detail.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Strategy/Planning and Marketing
Industries
Marketing Services, Design Services, and Advertising Services