Marketing Program Manager, Amazon Ads Cross-border Marketing

Marketing Program Manager, Amazon Ads Cross-border Marketing

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 310+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our ads products, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

Since 2017, our CN cross-border marketing team has been driving the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide via insight-based marketing and education programs. In 2019, we launched an alliance program and started partnering with external entities as a force multiplier to expand our marketing influence and accelerate seller brand success at scale. We onboard and partner with 200+ external entities including experienced advertisers, tool and service providers, government and associations, and industry learning platforms. Now, the alliance program has become one of the key pillars driving marketing efficiency and effectiveness.

With the expanding alliance program scope and increasing customer needs on brand building, we are looking for talent as a marketing program manager to synthesize opportunities and resources, define new scope and objectives, build and expand the alliance network, leading alliances as our extension to accelerate advertisers’ brand success, based on an insightful understanding of customer pain points, starting with CN and then scaling up globally.

Key Job Responsibilities

1. Aim for long-term success on behalf of customers, define new scope and front, and spearhead innovation to accelerate advertisers’ brand success and build up industry influence of Amazon Ads.
2. Strategize new and optimize ongoing alliance-related programs to amplify Amazon’s marketing impact via alliances.
3. Conduct in-depth analysis of customer pain points and alliance performance, continuously optimizing alliance partnership efficiency.
4. Collaborate across functions globally spanning education, marketing, product, sales, tech, retail, and partner programs to deliver results and drive innovation.
5. Influence advertiser awareness, adoption, and performance optimization for Amazon Ads, increasing marketing and education impact scale, effectiveness, and efficiency via alliance programs.

BASIC QUALIFICATIONS

• 4+ years of professional marketing experience, developing and managing marketing, educational, or partnership programs.
• Strong business acumen, coupled with innovative and strategic thinking.
• Highly self-motivated, able to navigate complexity and deliver results with ownership.
• Proven expertise in cross-functional communication, driving alignment and collaboration across diverse teams.
• Demonstrated ability in using data and analytical approaches to find insights and drive improvement.
• Proficient in written and verbal English communication skills.
• Bachelor’s Degree

PREFERRED QUALIFICATIONS

• Extensive experience in driving partnership programs with third parties on a large scale.
• Rich experience and deep understanding of the cross-border industry and its ecosystem.
• Experience in brand building for medium/small businesses.
• Master’s Degree.

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