Senior Brand Commercialisation Manager - Lucasfilm

Senior Brand Commercialisation Manager - Lucasfilm

Job ID: 10106405
Location: London, United Kingdom
Business: Disney Experiences
Date posted: January 02, 2025

Job Summary:

Senior Brand Commercialisation Manager

Are you passionate about building iconic brands and driving commercial success? Disney Consumer Products (DCP) is seeking a dynamic Senior Brand Commercialisation Manager to contribute to the growth and optimisation of Marvel, 20th Century and/or Lucasfilm portfolio of Franchises and products across the EMEA region. This role is integral in shaping strategies, creating opportunities, and collaborating with diverse teams to bring our brands to life for millions of consumers.

This role will require you to be onsite 4 days a week.

Key Responsibilities:

• Strategic Brand Development: Translate global brand strategies into actionable EMEA initiatives by leveraging consumer insights, financial analysis, and market trends.
• Collaboration & Alignment: Partner with teams across Marketing, Retail, Creative, and Finance to align on strategies and ensure successful execution of brand plans.
• Performance Tracking: Track and analyse brand health KPIs and financial performance, ensuring timely course corrections to achieve targets.
• Market Opportunity Identification: Identify white space opportunities through detailed franchise analysis, consumer segmentation, and category insights.
• Brand Communication: Drive the communication and mobilisation of brand plans, internally and externally, to support sell-in efforts and foster strong partnerships.

Experience Required:

• Proven Expertise: Strong experience in brand management, commercial licensing, or marketing within physical and digital landscapes.
• Collaborative Leadership: Demonstrated ability to influence and lead cross-functional teams and senior stakeholders to achieve shared goals.
• Data-Driven Decision Making: Proficiency in financial analysis and leveraging data to inform strategy and drive revenue growth.
• Agile Problem-Solving: Comfortable navigating ambiguity and high-pressure situations with a solutions-focused mindset.
• Consumer and Market Insight: Deep understanding of consumer behaviour, market dynamics, and category trends across the EMEA region.

The Perks:

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free.
• Disney Discounts: You are entitled to discounts on designated Disney products, resort F&B and ticketing.
• Excellent parental and guardian leave.
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

About Disney Experiences:

Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.

This position is with The Walt Disney Company Limited, which is part of a business we call Disney Experiences.

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity.