This is a newly created role for a private equity firm and requires a very strong content marketer who is passionate about private markets, excited to help develop the wealth channel and has a strategic approach.
Responsibilities
The successful individual will be responsible for setting the content marketing strategy for the Wealth channel across all strategies and geographies. They will be expected to find creative formats to connect with wealth clients and multi-media channels to smartly convey the firm’s capabilities as a global investment firm to investors. This will include e-mail updates, quarterly write-ups, podcasts, and other content elements.
Desired Experience
The ideal individual will have a minimum of 5 years+ of experience in a similar investment writing/content marketing role in the investment management industry.
Must have good knowledge of and a strong interest in private markets investment strategies ideally including private equity, infrastructure, and private credit.
Advanced writing skills with a proven ability to synthesize complex topics into ‘bite size’ memorable take-aways but also able to produce in-depth longer form formats.