Digital Associate Director

Publicis Groupe UK; London; Hybrid; GBP 50,000 - 90,000

Job description

BRAND: Zenith
Job Function: Client Management
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

The team operates as a Central Digital Team, responsible for overseeing digital strategies across 17 markets in Europe. The structure includes a Digital Manager, a Digital Associate Director, & a Hub Lead reporting into the Digital Business Director. It's a global role with close collaboration with local market teams in each region, ensuring consistent execution and alignment. The team drives centralized digital strategies, providing guidance, best practices, and support to local teams focused on delivering data-driven performance and optimizing media effectiveness. A great opportunity to shape global campaigns and collaborate with diverse, multi-market teams.

About the role

•Chance to work in a global role with exposure to 17 international markets
•Opportunity to collaborate with local teams, gaining insights into diverse market strategies
•Hands-on experience with large-scale, multi-market campaigns and leading digital platforms
•Involvement in strategic decision-making and direct impact on campaign performance
•Great opportunity to influence and innovate digital strategies on a global scale
REPORTING TO: Digital Hub Lead

Responsibilities

As an Associate Director, you'll play a key role in driving growth by partnering with one of our long-standing, dynamic brands. You'll work closely with the Digital Hub Lead and Channel Leads, shaping and executing digital performance media strategies across 17 European markets.

Key Responsibilities:

• Innovate and inspire digital performance media solutions
• Lead client briefings and regional digital campaign strategies
• Gather digital trends and direct market reporting
• Identify digital knowledge gaps and develop toolkits/best practices
• Connect and collaborate with digital teams and global experts
• Plan and lead innovation framework with a test & learn strategy
• Drive the vision ensuring best practices in strategy, planning, and execution on platforms like YouTube, Meta, Search, and TikTok.

Qualifications

To thrive in this role, you should have experience in an activation-focused position and be prepared to take on a more strategic and impactful role. Ideally having experience with a variety of channels such as, Programmatic, Paid Search, Retail Media, Meta, and TikTok.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).