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Performance Marketing Lead - £80k to £100k - Fashion
Blu Digital
Greater London
On-site
GBP 80,000 - 100,000
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Job summary
An established industry player is on the lookout for a Performance Marketing Lead to spearhead their digital marketing efforts in the fashion sector. This role offers the chance to manage a multi-million-pound budget and collaborate with various teams to drive customer acquisition and sales growth. You will be at the forefront of crafting data-driven strategies across diverse digital channels, ensuring optimal return on investment and enhancing customer lifetime value. If you have a knack for analytical thinking and a passion for digital marketing, this opportunity is perfect for you to make a significant impact in a dynamic environment.
Qualifications
- Proven track record in managing significant digital marketing budgets.
- Strong understanding of Google Ads, Meta, and TikTok Ads.
Responsibilities
- Lead strategy and management of clients' paid digital channels.
- Develop and optimise data-driven marketing strategies.
Skills
Analytical Skills
Digital Marketing Strategy
Budget Management
SEO
Campaign Management
Tools
Google Ads
Meta Ads Manager
TikTok Ads Manager
Job description
We are seeking a Digital Marketing Manager to lead the strategy and day-to-day management of our clients' paid digital channels, including Google, Meta, TikTok, Affiliates, Display, and SEO.
You will be responsible for driving return on investment and customer lifetime value across both online and in-store channels. This role involves building and evolving their digital marketing function to support business growth in the most cost-efficient way.
In collaboration with the Head of Digital Marketing, you will manage a multi-million-pound budget, handling forecasting, optimisation, and invoicing. You will work closely with marketing and eCommerce teams to deliver traffic, sales, and customer acquisition forecasts for both online and retail stores. Additionally, you will develop and optimise data-driven marketing strategies across various digital channels to expand reach and drive growth.
The ideal candidate will have a proven track record in managing significant digital marketing budgets and a strong understanding of platforms like Google Ads, Meta, and TikTok Ads Manager. You should possess excellent analytical skills, experience in SEO, and a detail-oriented approach to campaign management.
- Mid-Senior level
- Full-time
- Marketing
- Retail and Retail Apparel and Fashion
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