E-Marketing Specialist

Role Overview:

Due to recent and future planned company expansion, we are seeking a motivated and skilled e-marketing Specialist to take ownership of the e-marketing function within our group of businesses.

The ideal candidate will have experience with Mailchimp and be adept at managing complex CRMs to create effective email marketing campaigns. This role will involve close collaboration with the sales team and senior leadership team to ensure that e-marketing efforts align with wider business objectives. You will also monitor and report on campaign performance, using data to refine and optimise strategies.

Key Responsibilities:

1. Campaign Management:
   Create and manage email marketing campaigns for inbound sales leads.
   Design automated follow-up templates for new and historic leads.
   Develop and execute regular email marketing strategies to nurture and convert cold leads.
2. CRM Integration:
   Use the CRM to organise business leads and manage campaigns efficiently.
   Ensure all email campaigns are properly integrated and tracked within the CRM.
3. Collaboration:
   Work closely with the sales team to align email marketing efforts with sales objectives and initiatives.
   Collaborate with senior leadership team to develop and execute strategies that drive business growth.
4. Professional Outreach:
   Design and implement targeted email campaigns for professional contacts, encouraging business referrals.
5. Content Creation:
   Develop high-quality email templates and content aligned with our brand tone and goals.
   Perform A/B testing to optimise performance and engagement.
6. Monitoring and Reporting:
   Monitor the success of campaigns by analysing key metrics such as click rates, open rates, and unsubscribe rates.
   Generate detailed reports on campaign performance and provide actionable insights to improve future campaigns.
7. Ownership and Strategy:
   Take full ownership of the e-marketing function, including strategy, execution, and performance monitoring.
   Continuously evaluate and improve campaign effectiveness using data-driven approaches.

Key Requirements:

• Proven experience with Mailchimp or similar email marketing platforms.
• Strong knowledge of CRM systems (experience with Pipedrive preferred).
• Excellent writing and content creation skills for email marketing.
• Ability to create automated workflows and follow-ups.
• Analytical mindset with the ability to interpret campaign performance data.
• Strong organisational skills and the ability to work independently.

Desirable Skills:

• Experience in B2B marketing.
• Familiarity with lead generation strategies and tools.
• Knowledge of marketing analytics and reporting tools.
• SMS marketing experience.

At Leading we offer a comprehensive benefits package including flexible working, study support and competitive salary. We encourage individual growth and development and we are committed to recruiting motivated and talented people to become part of our current and future success.