E-commerce Trading Manager

Well Pharmacy; Manchester; On-site; GBP 35,000 - 65,000; Full time

Job description

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Overview of the role

We are looking for an experienced and dynamic Ecommerce Trading Manager to join our team and drive online commercial performance across some of our most prominent online platforms: well.co.uk, Chemist.net, and Vet Pharmacy. As the Ecommerce Trading Manager, you will play a critical role in ensuring the success of our digital trading strategy, driving revenue, improving conversion rates, and enhancing the overall customer experience.
Your Role and Responsibilities:

• Deliver Commercial Targets: You will own the sales, margin, and growth KPIs across multiple platforms, closely monitoring daily performance to identify risks early and take corrective action to protect revenue.
• Lead and Support the Trading Team: Line manage website leads, providing coaching, performance feedback, and clear direction. Foster a culture of collaboration and ownership within your team, ensuring that goals are aligned with the commercial plan and that delivery is achieved at pace.
• Plan and Execute Campaigns: Develop and manage trading calendars that align with seasonal peaks, supplier activities, and marketing campaigns. You will work closely with suppliers and the commercial teams to deliver funded promotions that drive sales and profitability.
• Optimise On-Site Merchandising: Manage product categories, listings, banners, and recommendations to maximise visibility, average order value (AOV), and conversion. Using tools like Algolia and on-site analytics, you will refine customer journeys to enhance search performance.
• Leverage Data to Drive Decisions: Use Google Analytics, site analytics, and trading reports to measure success, identify trends, and inform decision-making. Quickly address any underperformance through data-driven solutions and continuous testing.
• Ensure Operational Readiness: Collaborate closely with supply chain, buying, and content teams to ensure product listings are accurate, stock is available, and product launches run smoothly. You will escalate any operational blockers that could affect trading.
• Collaborate Cross-Functionally: Work closely with marketing, product, and digital experience teams to ensure seamless customer journeys, effective campaigns, and necessary site updates. You will also provide clear trading briefs for support and UX improvements.
• Champion the Customer Experience: Ensure a consistent experience across all online platforms, in line with our brand and customer expectations. Identify and fix barriers to conversion, including broken journeys and navigation issues.
• Act as Escalation Point: Be the go-to person for trading-related decisions, balancing short-term revenue with long-term goals.
• Drive Continuous Improvement: Encourage a culture of testing, learning, and iterating on trading tactics. Stay updated on industry trends, competitor activities, and evolving customer behaviours to uncover opportunities for growth.

What We're Looking For:

• Proven track record of delivering sales, margin, and customer growth in ecommerce trading.
• Strong understanding of online merchandising, promotional planning, conversion optimisation, and customer journey best practices.
• Proficient in using data and analytics tools (e.g. GA, trading dashboards, merchandising platforms) to drive performance and decision-making.
• Experience in leading teams and collaborating across functions in a fast-paced environment.
• Ability to adapt quickly to shifting priorities and market conditions, with a proactive and solution-oriented mindset.

Why Join Us?

• You'll have the opportunity to shape the future of our online trading strategy and accelerate our ecommerce growth.
• You'll be part of a supportive, collaborative, and forward-thinking team, all working towards a shared vision.
• We offer a competitive salary, benefits package, and ample opportunities for career progression.

If you're a driven ecommerce professional with a passion for online retail and a knack for making data-led decisions, we'd love to hear from you.

The Ideal Candidate

Well are proud to be a diverse and inclusive employer. If you have any specific requirements, we'll do everything we can to support you. Whether it is to find a pharmacy that is accessible, or if it is a part time position you are looking for, we can help find the role that is right for you. If you need us to make any reasonable adjustments to our recruitment process, we will be happy to accommodate you.

Please be aware that due to the high number of applications we receive it may not be possible for us to provide an outcome to all applicants. If you are not contacted within 28 days of your submission unfortunately you will have been unsuccessful.

About the Company

For over 70 years, we've been looking after the health and wellbeing of communities across the UK. Well Pharmacy (part of Bestway Healthcare) is the second largest pharmacy chain in the UK with c.760 pharmacies and a team of around 7,000 colleagues based across our Community Pharmacies, Online Pharmacy, Healthcare Services Centre, Community Drivers, Bestway Medhub & Wardles team and our Support Centre team.

Our mission is to be here for the wellbeing of our patients and customers, to provide the best community pharmacy experience in the UK for everyone, for our patients, our customers, our people, and our NHS.

We want to be a great business. To be recognised as delivering a community pharmacy experience that is the best there is. To do this we want our teams to feel proud about the positive impact they make, feel valued as part of a close-knit and expert community, and feel confident in their role in a business that is stable, innovative, and caring.

'Together we make a difference'