E-Commerce Director, UGG

E-Commerce Director, UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:
As the E-Commerce Director, you will be responsible for leading the commercial performance and brand presence of UGG’s digital channels. This role focuses on driving revenue growth, elevating the online brand experience, and partnering closely with marketing and technology teams to deliver a seamless, customer-centric digital journey.

Your Impact:

Commercial Strategy and Trading:

1. Own the P&L for the e-commerce channel, setting and delivering against revenue, profit, and KPI targets.
2. Develop and execute a data-driven trading strategy, balancing sales performance with brand elevation.
3. Optimize online product assortment, pricing, and promotions in collaboration with merchandising and finance teams.
4. Monitor and analyse site performance, sales trends, and customer behaviours to inform commercial decisions.

Brand Building and Experience:

1. Partner with the marketing team to align e-commerce activities with broader brand strategies, ensuring a cohesive customer experience across all touchpoints.
2. Drive campaigns that enhance brand perception while achieving commercial objectives.
3. Collaborate with creative teams to ensure site content reflects the UGG brand’s unique identity and resonates with the target audience.

Cross-Functional Collaboration:

1. Work closely with technology teams to enhance platform functionality, site performance, and user experience.
2. Lead efforts to integrate e-commerce with omnichannel initiatives, ensuring a seamless online-to-offline customer journey.
3. Partner with customer service and logistics teams to ensure operational excellence and high levels of customer satisfaction.

Team Leadership and Development:

1. Build, mentor, and lead a high-performing e-commerce team, fostering a culture of innovation and accountability.
2. Inspire collaboration across departments to achieve shared goals.

Innovation and Optimization:

1. Stay ahead of industry trends, emerging technologies, and best practices to keep UGG’s e-commerce platform at the forefront of the market.
2. Implement a test-and-learn approach to continuously optimize site performance and marketing effectiveness.

Who You Are:

1. You are a collaborator who builds relationships across the organization to achieve shared goals.
2. You display humility by addressing hard topics, admitting when “you don’t know” and calling out missteps.
3. You ask questions to encourage creative thinking and innovation.
4. You hold yourself and others accountable for achieving results while role-modelling the company values.

We would Love to Hear from People with:

1. Substantial experience in e-commerce, with a focus on commercial trading and brand management.
2. Demonstrated success in driving revenue growth while building and maintaining a premium brand presence online.
3. Strong understanding of digital marketing, merchandising, and customer experience strategies.
4. Proven ability to lead cross-functional teams and manage complex projects.
5. Excellent analytical skills and a results-oriented mindset.
6. Experience with fashion, lifestyle, or premium consumer brands is highly desirable.

What We Will Give You:

1. 27 Days Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
2. Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay check. From generous discounts to community-based programs, we offer a variety of cool extras.
3. Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
4. Hybrid Working Environment.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.