E-commerce and Search Marketing Executive – £27k

Recruitment Avenue; London, London; On-site; GBP 27,000; Full time

Job description

Job Title – E-commerce and Search Marketing Executive

Sector – Travel

Job Location – London

Salary – £27k

Our client is recruiting an E-commerce and Search Marketing Executive who will be working with the Marketing Manager to define and implement the e-commerce strategy.

In the role you will be responsible for monitoring and improving the ecommerce performance of all company brand websites.

You will also be working with the Marketing Manager to develop and improve the SEM (PPC/SEO) performance of all company websites and implementation of the latest marketing techniques in line with the company strategy and objectives.

This role will suit a forward thinking, proactive individual with a passion for e-commerce and online marketing.

This is an excellent opportunity for someone with at least 1 years’ experience in a similar e-commerce role, who is now looking to take on more responsibility and develop their career in e-commerce and online marketing.

E-commerce responsibilities:

• Define and implement an e-commerce strategy covering search/booking lifecycle, touch points, commercial and cross-selling opportunities, relevant promotion placement, clear call to actions, in order to meet business and ecommerce objectives and a high level of customer service and engagement
• Responsible for implementing and generating reports on a regular basis and evaluating these and identifying key website performance metrics.
• Make recommendations to the business on improving customer engagement and ensuring ROI.
• Responsible for ensuring that correct pricing and availability are being generated
• Responsible for the constant monitoring of customer journey, booking funnel and conversion rates and identifying improvements and necessary developments.
• Evaluate web developments based on recommendations from relevant web agencies and to drive the implementation of technical changes
• Responsible for ensuring uninterrupted website performance by assessing, validating and logging technical bugs and issues
• Identify sales opportunities and new online distribution channels and report these to the Marketing Manager

Search Marketing responsibilities:

• Developing and evaluating the keyword strategy for all SEO and PPC activity
• Define and implement PPC annual calendar/strategy
• Monitor and reporting of ROI for all PPC campaigns
• Ensuring cost-effective delivery of online advertising campaigns and constant ROI
• Responsible for creating copy for PPC ad-lines in conjunction with PPC agency and ensuring these are written to best practice guidelines in order to maximise revenue and spend
• Responsible for implementing, managing and reporting on tracking of all online campaigns.
• Liaising with the Marketing Manager to ensure campaign landing pages are created with relevant links to online product in line with business objectives
• Responsible for working with SEO agency to ensure best practice is applied by marketing team (and other business areas) to improve SEO performance.

Skills required:

• Commercially focused with a consumer-centric approach
• Ability to interpret and deliver insights to help shape strategy
• Strong analytical skills to allow for informed data driven decisions
• Solutions focused with a can-do attitude
• Good working knowledge of reporting tools such as Google Analytics
  including campaign tracking and generating reports
• Experience of managing PPC campaigns and budgets
• Experience of copywriting for websites, blogs and online media
• Experience of using a content management system to update websites
• Experience of e-commerce websites and techniques
• Highly organised with experience of balancing multiple projects
• Excellent attention to detail
• Highly motivated and enthusiastic
• Understanding of website design in order to increase conversion rates
• Experience of latest SEO techniques
• Ability to work on own initiative