Director, Product

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

WHO WE ARE LOOKING FOR

As a Product Director at Choreograph, you will play a critical role in delivering commercial products and services allowing users to build the audiences needed for insights and planning, enabling cross-functional teams to execute against strategic plans and roadmaps.

The ideal candidate will possess a strong understanding of the media industry with a focus on strategy building and execution and experience in delivering platforms, products, and services across large global enterprises.

Using this experience, you will work closely with the overall Product Leader to deliver across a portfolio of products that provide our agencies and their clients with a competitive advantage through the application of data and technology.

WHAT YOU WILL DO

• Work with key stakeholders to understand and distil your product’s needs, such as challenges to mitigate and opportunities to take advantage of.
• Produce requirement documents, user stories, and other artifacts for your product to guide the product’s engineers.
• Define and measure metrics to assess the success and impact of development efforts.
• Manage and prioritize the product roadmap and its backlog.
• Be a strong partner with the engineering team to help resolve issues in a timely manner, ensuring easy connections for engineers with external platforms we partner with, including tools, services, documentation, and training.
• Support your development teams through product reviews, complete user-acceptance testing, and sign-off against the requirements and specifications. Brief and train internal and external teams on new product releases.
• Collaborate with other Choreograph product teams to align goals and requirements across related Choreograph products.

WHAT YOU WILL NEED

• Experience in B2B or enterprise product management.
• Experience using agile methodologies, such as Scrum, to deliver technical product and data solutions.
• Solid understanding of the digital media buying domain, including familiarity with platforms such as Google Ads, DV360, Meta, and others.
• A strong understanding of how agencies and advertisers use data technology to support their business operations and strategies.
• Excellent communication, analytical, and problem-solving skills, with the ability to engage and influence stakeholders across the organization.
• A proactive and entrepreneurial attitude, capable of managing multiple products and projects, ensuring successful outcomes.

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at www.choreograph.com.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

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