Director, Partnerships (F1 Racing Lead)

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90’s cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90’s expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we’re looking to reach through our work. Just as we’re obsessed with our clients, their businesses, and the work we do, we’re even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

The Role & What You’ll Do:

The Global F1 Racing Lead will drive the strategic development and execution of global sponsorships, partnerships, public relations, and communications initiatives within one of 160over90’s largest clients sports portfolio. This role will oversee relationship management with key partners, including right’s holders, governing bodies and global golf ambassadors. The F1 Racing Lead will liaise and manage the IAT covering the sponsorship portfolio ensuring the partnerships are returning maximum value and ROI, engaging target audiences and enhancing brand visibility.

Key Responsibilities:

Sponsorship Strategy & Management:

• Develop and implement comprehensive sponsorship strategies to support brand objectives within the F1 Racing industry.
• Identify, negotiate, and manage global sponsorship opportunities with F1 tournaments, athletes, and associations.
• Evaluate sponsorship proposals and assess potential ROI and alignment with brand and company strategic pillars.
• Manage sponsorship budgets, ensuring effective allocation of resources and cost control.

Partnership Development:

• Cultivate and maintain strong relationships with key partners, including racing, associations, event organizers and governing bodies.
• Develop strategic partnerships to expand brand presence and engage new audiences.
• Collaborate with internal stakeholders and senior leadership executives to leverage commercial opportunities within the business ensuring efficient use of assets and inventory.
• Represent the business as the senior liaison between retained agencies and DP World across all things F1.

Public Relations & Communications:

• Oversee the design and execution of campaigns and content pieces to enhance brand reputation and visibility within the racing ecosystem utilizing appearance assets both on broadcast and during guest experience programmes.
• Ensure internal engagement within the business to highlight the sports partnership and give the opportunity for DP World staff to benefit from the companies sponsorship of the tour and other sports properties.
• Serve as the primary point of contact for media inquiries related to racing partnerships and sponsorships.
• Coordinate with the global sports partnerships team to ensure consistent messaging and branding.

Event Management:

• Oversee the planning and execution of racing events, including sponsorship activations, partner events and associated content pieces.
• Ensure seamless execution of events through IAT, ensuring timely planning and budgeting.
• Monitor event performance, conduct event de-briefs and ensure reporting is shared within DP World including the commercial working group and across the sports partnerships team.

Performance Monitoring & Reporting:

• Develop KPIs and performance metrics to evaluate the success of sponsorships and partnerships.
• Prepare regular reports for senior management on the impact and ROI of sponsorship and partnership activities.
• Use data-driven insights to refine strategies and optimize future initiatives.

Experience & Knowledge Required:

• 10+ years of experience in sponsorships, partnerships, PR, and communications, preferably within the sports or racing industry.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven track record of successfully managing global sponsorships and partnerships.
• Strong network within the racing industry, including relationships with associations, athletes, and media.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to think strategically and execute tactically.
• Experience managing budgets and delivering ROI on sponsorship investments.
• Ability to travel internationally as required.

Skills & Abilities:

• Strategic thinking and analytical skills.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite and relevant marketing tools.
• Passion for racing and deep understanding of the racing industry dynamics.

Working Conditions:

• Office environment with frequent travel to attend tour events, meet partners, and oversee sponsorship activations including hospitality chalets and fan zone activations.
• Ability to work flexible hours, including weekends and evenings, as required by tour schedules and business requirements.

This job description provides a high-level overview of the responsibilities, qualifications, and skills required for the Global F1 Racing Lead position. It is not intended to be an exhaustive list of duties or requirements and may be subject to change at any time.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.