Director of Partnerships and Influencer Marketing

Oner Active; London; Hybrid; GBP 50,000 - 90,000

Job description

Role: Director of Partnerships & Influencer Marketing

Contract Type: Full Time, working 7.5 hours per day, 5 days per week

Location: Hybrid, working 3 days a week in our offices based in Old Street, London

About Us

Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.

To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.

These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.

Our Purpose and Mission

We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.

Our Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture - the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office

About You

The Director of Partnerships & Influencer Marketing will define and lead Oner Active's approach to building meaningful, long-term relationships with influencers, athletes, and content creators who authentically embody our brand values. This role will be instrumental in driving growth by shaping a best-in-class ambassador program, managing strategic collaborations, and expanding into new channels and platforms. As the architect of our influencer and sponsorship strategy, you will balance creativity and performance, identifying opportunities to amplify brand awareness, engage new audiences, and drive measurable sales and new customer growth. Collaborating closely with the founder and other key stakeholders, you will shape how Oner Active works with talent, identifying innovative ways to scale our program, refine our approach, and lead our expansion into emerging communities and platforms.

You'll be responsible for:
Strategy Development:

• Own the vision and execution a comprehensive influencer and athlete partnership strategy aligned with business goals for revenue growth and customer acquisition
• Identify high-impact talent across a spectrum of tiers, from micro-influencers to marquee athlete ambassadors, ensuring alignment with the brand's values and target audience
• Lead high level strategic discussions on talent selection, partnership models, and program scalability, working closely with the founder and leadership team
• Identify and track up-and-coming talent in emerging areas related to strength training (e.g. Hyrox, functional fitness), identifying opportunities to engage with these individuals early in their journey, and develop strategy for emerging talent and fitness niches that aligns with the overall business strategy, positioning the brand as a champion of innovation and authenticity within the fitness community
• Drive the brand's presence on new platforms including TikTok, by identifying and partnering with platform-specific creators who can expand reach and engagement

Partnership Management:

• Oversee all influencer collaborations, from gifted product campaigns to one-off sponsorships and long-term ambassador relationships
• Develop and oversee high-impact influencer and athlete partnerships, negotiating contracts and agreements that ensure mutual value and commitment
• Create structured compensation models, including gifting strategies, sponsored content agreements, and retainer-based ambassador programs
• Serve as the main point of contact for talent, ensuring clear communication, seamless collaboration, and a consistent brand message

Program Growth and Optimisation:

• Drive strategic growth of the partnership program by identifying and onboarding new talent with significant growth potential and audience alignment
• Regularly analyse campaign performance to optimise strategies for cost-effectiveness and ROI, leveraging data to make informed decisions
• Expand the brand's reach into new markets, demographics, and communities through innovative partnership approaches
• Collaborate with the creative and content teams to develop impactful assets that amplify influencer and ambassador campaigns

Leadership and Collaboration:

• Build and lead a high-performing team to support influencer and partnership marketing efforts, fostering a culture of innovation and accountability
• Partner closely with cross-functional teams (e.g., product, creative, and performance marketing) to integrate partnerships into broader brand initiatives
• Act as a key strategic voice in the leadership team, staying ahead of trends in influencer marketing, platform developments, and consumer behaviours

Performance Analysis:

• Define and track KPIs for influencer and partnership marketing, focusing on metrics such as revenue contribution, customer acquisition, engagement, and ROI
• Present performance reports and strategic recommendations to the leadership team, driving data-driven decisions and investments

You'll need to have:

• 10+ years of experience in influencer marketing, partnerships, or sponsorships, preferably in the direct-to-consumer or activewear/lifestyle space
• Proven leadership experience in developing and scaling influencer programs with a focus on revenue growth and ROI
• Extensive experience working directly with talent, including negotiating contracts and agreements, setting clear expectations for deliverables, and ensuring partnerships are executed effectively to maximize impact for the brand
• Deep understanding of the influencer landscape, including emerging trends, platform dynamics, and negotiation best practices
• Experience working with both micro-influencers and marquee talent, with a strong network of industry contacts
• Proven experience of success expanding programs onto new platforms, particularly TikTok
• Exceptional strategic and analytical skills, with a results-oriented mindset
• Proven ability to lead and develop teams, with experience managing direct reports and cross-functional initiatives
• Passion for women's fitness, strength training, and community-driven brand building

Equality, Diversity, and Inclusion

At Oner Active it's about embracing diversity and empowering every individual to reach their full potential. We are committed to creating an environment where everyone feels valued, supported, and able to thrive.

We welcome applications from all backgrounds and are dedicated to ensuring that everyone has equal access to opportunities during the recruitment process. If you require any reasonable adjustments or additional support, we encourage you to reach out to our Recruitment team — we're here to support you every step of the way.