Director of Marketing and Admissions

Job Opportunity: Director of Marketing and Admissions

Location: Bethany School, Kent Start Date: April 2025 or earlier if possible Salary: £65,400 per annum + benefits

Bethany School, a leading co-educational independent boarding and day school in Kent, is seeking a strategic and experienced Director of Marketing and Admissions. This senior leadership position requires a proven background in boarding school admissions and marketing, with the ability to drive pupil recruitment and retention strategies in a competitive market.

The Role:

As a member of the Senior Management Team (SMT), you will play a key strategic role in shaping the school's marketing, admissions, and communications strategies. You will lead a dynamic team including a Marketing Assistant, Registrar, and Communications Officer, ensuring cohesive messaging across all platforms while overseeing a comprehensive admissions process.

Key Responsibilities:

1. Developing and implementing a strategic marketing and admissions plan aligned with Bethany’s 10-year vision.
2. Managing the school’s brand identity, website, and social media presence.
3. Driving pupil recruitment through UK and international markets.
4. Overseeing admissions processes and ensuring exceptional customer service.
5. Collaborating with the Headmaster and SMT on strategic school-wide decisions.

Key Requirements:

1. Minimum of five years’ experience in marketing and admissions within a boarding school or similar educational setting.
2. Proven leadership in strategic planning, communications, and customer relationship management.
3. Strong interpersonal and presentation skills with the ability to build rapport across diverse audiences.
4. Experience managing CRM systems and implementing data-driven marketing strategies.
5. A degree-level qualification (Marketing or Admissions qualifications desirable).
6. International marketing experience.
7. Familiarity with UKVI regulations for international pupil admissions.

What We Offer:

1. Competitive salary of £65,400 per annum.
2. Generous pension scheme and private health insurance.
3. 50% fee remission for children of full-time staff (subject to entrance tests and availability).
4. Complimentary lunch during term time.
5. 60-acre campus in the beautiful Kent countryside.

Application Process: To apply, please visit our website: www.bethanyschool.org.uk/about-us/staff-vacancies. The closing date for applications is Thursday 6th February 2025, with interviews scheduled for the week commencing Monday 10th February 2025.

Join us in leading the next chapter of Bethany School's success story.

Bethany School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo enhanced child protection screening appropriate to the position, including checks with the Disclosure and Barring Service and previous employers. As part of your role, you will be required to adhere to all School Policies, including but not limited to Safeguarding and Child Protection, Code of Conduct, and Health & Safety.

Bethany School is an Equal Opportunities Employer and appointments will be made without regard to gender, age, or ethnic origin.

The post is exempt from the Rehabilitation of Offenders Act 1974.