Director, Marketing

Avania is hiring - Director, Marketing

Avania is seeking an experienced, results-driven Director, Marketing to lead and oversee the development and execution of marketing strategies that promote our services to prospective clients. The ideal candidate will have a deep understanding of the MedTech and CRO industries, a passion for innovative marketing approaches, and proven success in developing impactful marketing campaigns that drive business growth.

The newly created and key role of Director, Marketing will report directly to the CEO and will involve the following:

Key Responsibilities:

1. Strategic Leadership & Planning: Develop and implement a comprehensive marketing strategy to increase brand awareness, generate leads, and enhance our market position within the MedTech Advisory & Clinical Development industry.
2. Market Research & Analysis: Conduct competitive analysis and market research to identify opportunities for growth and refine our messaging, positioning, and service offerings.
3. Brand Management: Oversee the development and maintenance of the company’s brand identity, ensuring consistency in messaging across all marketing channels and materials.
4. Digital Marketing: Lead digital marketing efforts, including website management, SEO/SEM strategies, social media, email campaigns, and digital ads to attract and engage potential clients.
5. Lead Generation & Sales Support: Drive lead generation campaigns that nurture and convert prospects. Collaborate with the sales team to align marketing strategies with sales objectives, providing them with the necessary marketing collateral, insights, and analytics to close deals.
6. Content Development: Oversee the creation of high-quality content, including case studies, whitepapers, brochures, blog posts, and newsletters, to educate clients on industry trends, services, and success stories.
7. Event Marketing: Plan, coordinate, and represent the company at industry conferences, trade shows, webinars, and other events to raise brand visibility and network with potential clients and partners.
8. Partnership Development: Foster and maintain relationships with key industry stakeholders, including clinical trial sites, thought leaders, and collaborators, to enhance brand presence and influence within the clinical research space.
9. Budget Management & ROI Tracking: Manage the marketing budget effectively, ensuring that all initiatives deliver a strong return on investment (ROI). Monitor and measure the performance of marketing campaigns using relevant metrics (KPIs) to refine strategies.