Director, Growth Marketing (Go-To-Market)

PlayStation; London; On-site; GBP 125,000 - 150,000; Full time

Job description

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role overview:

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role is a pivotal leadership role in the team accountable for the strategic implementation of performance focused marketing, dedicated to driving profitable business growth by harvesting incremental demand & driving recurring relationships through successfully delivering customer outcomes.

What you'll be doing:

1. Leadership & Team Development: Build, mentor, and manage a team of marketing managers and senior managers, operating across multiple geographic regions.
2. End-to-End Campaign Management: Oversee the execution of comprehensive marketing campaigns for Stores and Services, ensuring excellence across all touchpoints. Lead the design, planning, and execution of go-to-market strategies for campaigns and promotions, utilizing both Paid and Owned/Operated channels.
3. Campaign Automation: Work with cross functional teams to build automation capabilities (i.e DCO) that will enable the robust & fast delivery of campaigns to the relevant channels for execution.
4. Campaign optimisation: Collaborate with the Performance Management function to find opportunities to optimise creative & campaign/promotions performance.
5. Revenue Growth: Drive multi-million-dollar incremental performance by supporting innovative promotional activities and campaigns.
6. Brand Articulation: Responsible for the articulation, orchestration of the value proposition, brand positioning & point of differentiation for our Store & Services businesses, and how best to convey this to our customers by creating compelling marketing campaigns and meaningful activations to bring our value proposition to life.
7. Creative Development: Collaborate with Brand teams, agencies and in-house creative teams to create global brand and creative toolkits for Stores and Services.
8. Brand Stewardship: Serve as the brand guardian for Store & Services, ensuring a consistent and cohesive brand identity to all campaigns.
9. Cross-Functional Collaboration: Responsible for partnering with broader marketing teams to evangelise PS store & services in everything we do across the organisation.
10. Stakeholder Engagement: Act as the primary marketing lead and point of contact for horizontal delivery stakeholder groups, engaging with senior leaders from manager to SVP level.
11. Consumer Insight Alignment: Work with consumer insights teams to ensure campaigns, brand positioning, and go-to-market strategies align with customer expectations and preferences.

What we're looking for:

1. 15+ years in marketing roles preferably across Gaming/Entertainment vertical in creative or performance roles.
2. A history of successfully operating in complex global organisations and being able to influence growth.
3. Accomplished in setting up/enhancing processes for campaign or creative delivery at scale (multi market/product).
4. Experience with Dynamic content optimisation & creative/campaign automation tools.
5. A strong leader who has managed geographically dispersed teams.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.