Director, Demand Generation

Healthcare is innovating and you can be a part of it! Getting data from one provider to another, or from a provider to a health insurance company, is harder than it should be. Our mission is to change this - to accelerate innovation by easing the data access burden. Imagine developing solutions that accelerate digital transformation. This is what we do at Rhapsody. By providing data exchange and data quality solutions that enable information - such as patient visit details, lab results, and billing balances - to move seamlessly from one system to another. Whether building an application or using one, every piece of the health ecosystem needs Rhapsody as a foundation.

Most people will not ever see our products (that's how infrastructure works) and services during a medical visit. Our solutions run behind the scenes, and you can think of them as the central nervous system helping to move data to accelerate innovation and improve outcomes. If using your knowledge to help solve this important problem sounds rewarding, apply today at rhapsody.health.

What we have to offer you:

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities

Position Overview:

The Demand Generation Lead will play a pivotal role in driving funnel growth. This person will be responsible for developing and executing multi-channel demand generation strategies that attract, engage, and convert leads into pipeline opportunities. As an expert in demand creation, you will own programs across digital channel activation, ABM, PPC, third-party advertising, and email marketing. This "rock star" will collaborate closely with sales, product marketing, field/growth marketing, content marketing, and the Business Development Representative (BDR) team to build and expand a robust pipeline for Rhapsody's health tech products.

What Makes This Position Exciting:

This position presents a distinct chance to contribute to substantial growth through the management of diverse demand generation initiatives. You'll leverage your expertise across multiple demand generation channels while collaborating with cross-functional teams to build and develop a dynamic and robust pipeline. At Rhapsody, you'll be part of a technology-driven team dedicated to advancing healthcare IT solutions, making a real impact in a fast-paced, innovative environment.

Key Responsibilities:

• Channel Activation: Develop and execute multi-channel demand programs (paid social, email, third-party promotion, etc.) to drive traffic, engagement, and lead generation.
• PPC Campaign Management: Partner with an external vendor to plan, implement, and optimize PPC campaigns (Google Ads, LinkedIn, etc.) to maximize ROI.
• Email Marketing: Create, manage, and execute targeted email campaigns, including drip, re-engagement, and nurture flows, to advance leads through the buyer journey, ensuring a seamless experience across all touchpoints.
• Program and Email Calendar Management: Develop and maintain a comprehensive demand generation calendar, ensuring alignment with overall marketing strategy. Regularly publish the calendar to keep the team informed.
• Vendor Management: Oversee external vendors to ensure the effective execution of campaigns and demand generation initiatives.
• Collaboration with Marketing Operations: Work with product marketing and marketing operations teams to define and implement audience segmentation for seamless campaign execution, lead management, and effective use of marketing automation tools.
• Account-Based Marketing (ABM): Develop and execute an ABM strategy that delivers high-value content at optimal stages in an account's discovery and sales journey. Collaborate with sales to capture and nurture leads through personalized and targeted marketing efforts, particularly for healthcare segments.
• Cross-Functional Collaboration: Partner with sales, product marketing, field marketing, content marketing, and BDR teams to align messaging, campaigns, and strategies for a cohesive demand generation approach.
• Pipeline Development: Collaborate with sales and BDR teams to refine lead qualification criteria and ensure effective nurturing and handoff of leads generated through campaigns.
• Metrics and Reporting: Track, analyze, and report on key performance metrics (e.g., traffic, engagement, conversion rates, pipeline creation) to assess the effectiveness of demand generation strategies and optimize efforts. Be results-driven with a focus on running profitable programs.
• Market Intelligence: Stay informed on industry trends, the competitive landscape, and emerging technologies to continuously enhance demand generation strategies. Confidently sharpen program messaging to improve pipeline growth.

Qualifications:

• Proven track record of developing and executing successful lead generation campaigns across multiple channels, including PPC.
• 6-10 years of experience in demand generation, growth marketing, or a related role within a B2B SaaS environment; Health IT experience is highly beneficial.
• Hands-on experience with email marketing platforms (e.g., Pardot) and CRM tools (e.g., Salesforce).
• Enjoys collaborating with marketing operations to optimize marketing automation, data management, and campaign execution.
• Demonstrated ability to manage external vendors and agencies to meet marketing goals.
• Empathetic team leader with strong interpersonal skills.
• Ability to analyze data, generate insights, and optimize marketing efforts for improved results.
• Excellent project management skills, including experience with marketing calendars, and the ability to work cross-functionally in a fast-paced environment.
• Strong written and verbal communication skills, with the ability to craft compelling content and messaging.

Success Metrics:

• Growth in top-of-funnel leads and qualified opportunities.
• Increased conversion rates throughout the marketing funnel.
• Effective management and optimization of digital campaigns, resulting in demonstrable ROI.
• Confident use of marketing analytics, contributing to overall pipeline growth and revenue targets.
• Timely creation and publication of the email marketing calendar to support strategic alignment.
• Strong collaboration with marketing operations to ensure accurate data, seamless execution, and process improvements.

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.