Director Content Hub Product Owner PIM / DAM

Director Content Hub Product Owner PIM / DAM page is loaded

Director Content Hub Product Owner PIM / DAM

Apply locations London - Shoreditch London - Victoria time type Full time posted on Posted Yesterday time left to apply End Date: May 30, 2025 (30+ days left to apply) job requisition id R25_00303

As the Director, Content Hub Product Owner, you will be the strategic leader responsible for overseeing Bacardi Limited’s global Digital Asset Management (DAM) and Product Information Management (PIM) systems, collectively known as the "Content Hub."

ABOUT YOU

You will guide the vision, strategy, and evolution of these critical platforms, ensuring they align with Bacardi’s global marketing, digital commerce, and brand objectives. In this leadership role, you will shape the user experience, drive platform integration, and deliver innovative solutions that empower the global marketing ecosystem.

You will lead a team of cross-functional experts and external vendors to drive the ongoing optimization and expansion of the Content Hub, fostering collaboration across digital, marketing, commercial, and tech & data teams worldwide.

This senior leadership role is key to transforming Bacardi’s global content management ecosystem, enhancing brand consistency, and enabling data-driven marketing. If you have a passion for digital transformation, strategic leadership, and global collaboration, we invite you to apply.

Strategic Leadership & Roadmap Ownership:

• Lead the development and ownership of the Content Hub’s strategic direction, ensuring alignment with Bacardi’s global MarTech vision and digital and marketing initiatives.

• Drive the end-to-end product lifecycle of the DAM/PIM systems, from conceptualization to continuous enhancement, balancing user needs, market trends, and evolving business priorities.

• Manage a global product roadmap that integrates DAM/PIM functionalities, prioritizing new features, system enhancements, and platform integrations that deliver maximum business impact.

• Lead the transformation of the Content Hub, continuously refining the user experience (UX) to ensure seamless integration with our global MarTech and digital products and lead the interaction across global teams and external partners.

Cross-functional Collaboration & Stakeholder Engagement:

• Maximise the value of our key partnerships.

• Partner with global Digital Commerce, Marketing, and MarTech and Data leaders to ensure the Content Hub is delivering on objectives, enhancing customer experience, and supporting global brand strategies.

• Collaborate with senior leadership (including the Digital Council and global business units) to secure funding and support for architectural improvements, new initiatives, and digital transformation goals.

• Align with legal and compliance, master data teams and enterprise architects to ensure all content assets meet corporate standards and regulatory requirements, safeguarding trademark and copyright integrity.

• Foster strong relationships with external vendors, creative agencies, and platform partners to ensure the effective integration and ongoing evolution of the DAM/PIM systems.

Operational Excellence & Governance:

• Oversee content governance by developing and executing comprehensive strategies and workflows to ensure data integrity, consistency, and compliance across all platforms.

• Govern product integration strategies in alignment with the MarTech Vision and goals.

• Implement robust performance tracking systems and metrics, driving data-driven insights to inform future decisions and optimise system usage.

• Manage budget allocations for external vendors, system improvements, and ongoing operations, ensuring fiscal responsibility while driving continuous platform value.

Innovation and Continuous Improvement:

• Drive innovation in our DAM/PIM with emerging technology, remaining at the forefront of emerging trends and best practices in content management systems.

Implement the AI roadmap for creative excellence:

• Partner with Open Innovation teams to champion test use cases.

• Champion optimisation initiatives based on user feedback, performance analytics, and market dynamics, ensuring the platform remains a critical enabler of Bacardi’s global marketing success.

Key Relationships and Interdependencies:

Internal Relationships:

• Convey Information to: Senior Leadership, Global Brands, Digital Commerce, Marketing Teams, Commercial Teams.

• Adapt and Exchange: Global and local Brand Teams, Legal, Compliance, and Corporate Communications.

• Influence Tech, Marketing Performance, and Digital Commerce leadership.

• Negotiate with: Enterprise and digital architects, and key stakeholders across functional teams.

External Relationships:

• Liaise, manage and brief: Global and local agencies, external platform vendors, suppliers.

• Adapt and Exchange: Media and creative agencies, tech partners.

• Influence: External agencies, vendors and suppliers to ensure effective integration and partnership alignment.

• Negotiate with: External partners and vendors to secure contracts and ensure optimal platform performance.

Key Experiences and Qualifications for Success:

To be successful in this senior leadership role, you will bring:

• 10+ years of experience in MarTech product management, digital operations, or a related senior role, with a proven track record of leading large-scale digital asset and content management platforms (DAM/PIM).

• Extensive expertise in DAM/PIM and content syndication systems, including experience with platforms like Bynder, InRiver, Brandbank, Salsify or similar tools.

• Demonstrated leadership experience in driving digital transformation initiatives within complex, global environments, ideally within the consumer goods or FMCG sector.

• Strong business acumen, with a deep understanding of digital commerce, marketing operations, and data management.

• Excellent communication skills, with the ability to effectively lead cross-functional teams, influence stakeholders at all levels, and navigate complex organizational structures.

• Proven ability to manage large budgets and teams effectively, driving cost-efficiency while achieving high-impact outcomes.

• Fluency in English is required; proficiency in additional languages (e.g., Spanish) is a plus.

Measures of Success:

• Global adoption and integration of the Content Hub, delivering seamless user experiences across regions and teams.

• Impactful alignment with global digital, marketing, and commerce objectives, contributing directly to Bacardi’s top-line growth.

• Delivery of Digital Shelf goals including consistent and compliant execution across digital commerce retailers and wholesalers.

• Operational excellence and sustained platform performance, with continuous improvements based on user feedback and usage metrics.

• Strong vendor and partner relationships that drive innovation and maximize the value of external collaborations.

• Effective budget management that drives superior outcomes while maintaining fiscal discipline.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become.

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others.

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with.

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package.

• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community).

• Retirement/Pension Plan.

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance.

• Calm Meditation App subscription (free).

• Employee Assistance Programs.

• Best-in-class, family-friendly, and inclusive leave policies.

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Careers at Bacardi

We are a family-owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential? Apply now.

About Us

Bacardi is the world´s largest privately-held international spirits company. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

BE FEARLESS
We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY

We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER

The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.