Role Overview
The Director, Client Leadership has ownership for a selection of key Nexus Media Solutions (NMS) clients. They are responsible for delivering outstanding client leadership to retain and grow NMS existing clientele, including all areas of cross-channel activation. In addition, they will be required to identify, unlock and grow new client opportunities.
Responsibilities
Specific responsibilities include but are not limited to:
Client Leadership and agency partnership
- Own assigned clients within NMS (3-5 clients), establishing yourself as a trusted strategic advisor and the go-to person for client relationships.
- Build a detailed understanding of their clients, their needs, the business/marketing challenges they face and can align these to opportunities within NMS.
- Partner with key agency stakeholders for your client base including Client partners (or equivalent) to deliver agreed client growth plans through embedding themselves within agency team structures.
- Responsible for delivering strategic insights, innovation and growth across client base.
- Own the design and delivery of strategic client engagement initiatives for their accounts.
- Deliver QBRs, innovation workshops and roadmap sessions for their client base.
- Takes a proactive approach to client engagement, ensuring you engage not only on day-to-day account-related themes, but also on wider and longer-term industry topics, offering thoughts, sharing updates and providing advice as appropriate.
- Strive for the highest level of client satisfaction in everything they do.
Growth and success of new and existing clients
- Partner with agency to deliver a client growth plan for your clients to drive growth.
- Own NMS pipeline for your nominated clients including detailed forecasting on expected revenue and net sales attainment, as well as expected revenue generation from new client wins.
- Spot opportunities for growth through analysis of client investment and aligning NMS solutions to such opportunities.
- Showcase new NMS products or capabilities to their client base to aid growth.
- Identify and drive key growth initiatives including, but not limited to, “Behind the Scenes” initiatives.
- Build, empower and evolve team capabilities to develop strategic and forensic client-specific growth plans to grow their existing accounts.
Effective ways of working
- Ownership of an agreed vertical to provide thought leadership, insights and direction to your own clients as well as evangelising your learnings across other key NMS stakeholders.
- Support NMS, GroupM and agency pitch efforts across allocated vertical and clients.
- Be the voice of your clients internally, feeding into the developments and roadmap of Solutions Development and Marketing Science.
- Follow established working practices that aid a collaborative dynamic with Activation, Client Services, Marketing Science and Solutions Development, as well as the wider team to provide best in class campaign proposals, reporting, servicing and insights.
- Develop and maintain a full understanding of all GM capabilities, solutions and services (e.g. Choreograph, Acceleration and GOAT).
- Regularly spot opportunities for case studies and award entries from client base and work with Marketing to design and build these.
Requirements
The ideal candidate is a commercially focused, seasoned client leader who is:
- Strategic, action-focused and inspirational client leader.
- Highly organised, including strong time-management.
- Energetic, enthusiastic and resilient.
- Commercially astute, able to spot opportunities for business growth and quickly devise a strategy to win business.
- Able to lead by example on the core NMS values, adopting a collaborate and effective ‘one team’ ethos across all NMS teams internally and with agencies.
- Able to confidently talk about the market and all channels covered by NMS, including the use of data, AI and measurement to deliver value to clients.
- Focused on building strong relationships based on trust and integrity.
- Exceptional stakeholder management and bringing teams together to solve for client needs.
- An active listener that can quickly become a trusted partner with clients and agencies at all levels of seniority.
- A problem solver that can resolve conflict and client pain points through diplomacy and tact.
- Strong and effective communicator across all levels; can translate technical and complex points to non-technical audiences.