Director

JOB TITLE: Marketing Research Analyst

Key Responsibilities:

1. Identify Marketing Requirements: Collaborate with employers or clients to discuss business methods, products, or services, and target customer groups. Identify marketing requirements through thorough discussions to ensure alignment with business goals.
2. Develop Research Methodologies: Establish appropriate quantitative and qualitative market research methodologies. Prepare detailed proposals outlining the program of work and associated costs, ensuring comprehensive and cost-effective research strategies.
3. Data Collection and Analysis: Collate data from various sources, including surveys, interviews, and market analysis tools. Interpret research findings and present results to clients in a clear and actionable format. Use statistical software and analytical tools to derive meaningful insights from the data collected.
4. Recommendation and Implementation: Discuss findings with relevant departments to propose necessary changes in product design, pricing, packaging, and promotional strategies. Brief the advertising team on client requirements and monitor the progress of advertising campaigns. Liaise with clients to suggest potential modifications to ongoing campaigns based on market research findings.
5. Consumer Insight Development: Assist in the development and implementation of projects aimed at understanding consumer preferences and requirements. Gather insights from target groups to help suppliers meet consumer needs effectively.
6. Project Monitoring: Monitor project schedules and budgets, ensuring that project milestones are met. Prepare progress reports and maintain project documentation. Log, manage, and analyze information on the progress of the project using tools like Excel and bespoke databases.
7. Stakeholder Liaison: Liaise with stakeholders to communicate project progress and address any issues or concerns. Ensure that all project stakeholders are kept informed and engaged.
8. Planning and Risk Management: Assist in project planning and the identification and management of risks and issues. Provide support to the project manager and the project team, facilitating effective communication and coordination.

Qualifications:

• Proven management experience in a leadership role
• Strong proficiency in statistical software for data analysis
• Excellent communication and interpersonal skills
• Ability to develop and implement strategic plans
• Experience in project management and team collaboration
• Strong problem-solving skills and decision-making abilities

Job Types: Full-time, Permanent

Pay: Up to £39,500.00 per year

Additional pay:

• Performance bonus

Benefits:

• Company pension
• Employee discount
• Private medical insurance

Schedule:

• Monday to Friday

Experience:

• Marketing Research Analyst: 7 years (preferred)

Language:

• English (preferred)

Location:

• Manchester, M12 6JH (preferred)

Willingness to travel:

• 100% (preferred)

Work Location: In person

Application deadline: 15/11/2024
Reference ID: Marketing Research Analyst
Expected start date: 01/01/2025