Direct Marketing Manager (Acquisition)

PROSPECTUS; London; Hybrid; GBP 41,000; Full time

Job description

Prospectus are excited to be working with our client to help them recruit for a Direct Marketing Manager (Acquisition) to join their team. The group is a unique and dynamic membership organisation which comprises 15 of the UK’s leading humanitarian agencies.

Since it was founded in 1963, the organisation has run over 78 fundraising appeals and raised more than £2.4 billion to help save lives and protect livelihoods in disaster-affected communities around the world.

This role is offered on a permanent contract basis paying a salary of £40,560 per annum with flexible hybrid working arrangements available at their London office.

Responsibilities

1. The Direct Marketing Manager (Acquisition) is responsible for delivering key direct marketing activities during appeals for major disasters or emergencies.
2. The post holder will work closely with the Head of Public Fundraising and relevant staff to develop and deliver direct marketing in appeals.
3. They will work with the Public Fundraising team to utilise a large database of supporters for communication by email, SMS, and direct mail.
4. They will identify new fundraising channels and ideas for increasing the impact of income generation.
5. The post holder will also lead the benchmarking process of Member Agency fundraising performance following each appeal Period of Joint Action (PJA).

Qualifications

1. Demonstrable direct marketing experience with a focus on high volume donor acquisition.
2. Experience of direct marketing techniques such as direct mail, email, and SMS.
3. Demonstrable track record of developing effective digital and direct marketing strategies resulting in significant growth of income.
4. Excellent knowledge of direct marketing initiatives in an International Development context.
5. Experience of working within the international sector.

At Prospectus we invest in your journey as a candidate and are committed to supporting you with your application. We welcome all candidates to apply, regardless of age, sex/gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity. If you have any disability and require reasonable adjustment/s to any part of the process, then please contact Firas El Dib at Prospectus.

If you feel you meet some of the criteria but not all, we really hope you'll enquire and learn more. Prospectus can advise and support on each part of the role and hopefully your application, so we look forward to hearing from you.

In order to apply please submit your CV in the first instance. Should your experience be suitable, we will arrange for a meeting to brief you on the role. You'll then have all the information you need to formally apply. We are looking forward to connecting with you soon.