Direct Customer Communications Manager

ENGINEERINGUK; Welwyn Garden City; Hybrid; GBP 40,000 - 70,000

Job description

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Sector: Retail and Wholesale
Role: Manager
Contract Type: Permanent
Hours: Full Time

About the role
This role is responsible for working with a cross-functional team serving a specific customer group and outcome for that group. This role will be responsible for translating the cross-functional team's plans into Direct to Customer Communications that are engaging, relevant, and help our customers as well as communicate the key facets and benefits that the cross-functional team believes are appropriate for the given group of customers.

You will be responsible for

• Ownership and lead of channels, including Email, Direct Mail, and Mobile planning across Campaigns, GHS, CRM including Clubcard statement, Tesco Group, and Group comms.
• Ownership of the technology roadmap which includes leading on key personalisation initiatives in collaboration with technology.
• Working with our personalisation team to facilitate the orchestration of relevant, high-performing customer journeys.
• Lead on innovation and unlocking data capability to enable us to further innovate with personalisation, including managing external agency relationships, incorporating our live personalisation technology platform, and exploring new direct marketing channels.
• Ownership and lead of all test & learn and innovation planning including reporting to strategize and optimise performance of cross-channel comms (Email, Direct Mail, Mobile) ongoing and unlocking new opportunities.
• Ensuring DCC Marketing Executives write technically excellent briefs and manage the creative process, production/build through to QA.
• Working collaboratively with stakeholders across the business to create, build, and deploy campaigns as required.
• Leading the team to utilise best-in-class coding techniques, defining and scoping audience targeting and reporting.
• Using channel expertise to offer insight and direction to comms planning and other stakeholders.
• Being accountable for performance and effectiveness, including reporting and attribution.

You will need

• Experience onboarding new email technology (preferred)
• Planning and project management (essential)
• Experience of end-to-end briefing
• Development (build), deployment, analysis, and reporting of email campaigns (essential)
• Ability to liaise with and influence stakeholders of all levels (essential)
• Experience of ESPs, campaign, and personalisation platforms (essential)
• HTML email coding (preferable)
• Communications development and deployment experience across online/offline channels

What's in it for you

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 year of service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay; we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About us

You might know us as a supermarket, technology company, or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues, and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.