Dior Ambassador- Reading

POSITION: Beauty Consultant (2 days per week)

DEPARTMENT: Retail

LOCATION: Reading

REPORTS TO: Counter Manager

As a Beauty Consultant for Parfums Christian Dior, you are a brand ambassador. In your role, you are responsible for driving fragrance & beauty sales by achieving your sales targets while promoting the brand and providing a personalised luxury service to customers.

Through your passion for the brand you will demonstrate an attitude that befits Parfums Christian Dior at all times.

MAIN RESPONSIBILITIES

SALES:

To be an expert in Fragrance, makeup and skincare, able to present and apply products to inspire and gain new clients.

• To pro-actively sell Parfums Christian Dior products and provide a luxury standard of service and experience to customers.
• To be aware of and achieve or exceed sales targets, as set by your line manager.
• To pro-actively link & cross-sell over all product categories, to increase average transaction value (ATV) and items per transaction (IPT).
• KPI - To achieve set sales targets.

SERVICE:

• To be knowledgeable on all Parfums Christian Dior products and be able to propose personalised products to clients.
• To initiate contact with clients and welcome them both on counter and through traffic stopping.
• To develop personal relationships with clients and gain loyalty, introducing the DIOR "My Exclusive Loyalty Programme" reward scheme to all clients.
• To educate clients on Parfums Christian Dior products and the brand's rich heritage.
• KPI - to deliver expertise in a Clients Experience (CX) & NPS feedback scores.

GENERAL:

• To participate in merchandise management and ensure that it is in line with Corporate guidelines, protecting the brand's image.
• To monitor stock levels, report any issues and ensure that there are sufficient levels.
• To adhere to all company procedures and policies, as outlined in the employee handbook.
• To build a strong Brand database - update ipos tool with client data including all sales and client profile.
• To develop and utilise customer database on ipos to build clientele (phone calls, product launch events and appointments).

At Parfums Christian Dior, the excellence of our House is based on the alliance between our heritage and our forward-looking values. We are convinced that diversity, within an inclusive and fulfilling work environment, enriches our teams. We encourage diversity in all its forms in our recruitment and respect the individuality of each candidate.

PERSON SPECIFICATION:
In order to be successful in this role, you will be:

• Creative; able to recreate the emotions in clients of what fragrance was designed to encapsulate.
• Tenacious; willing to go the extra mile to ensure customer leaves having received the very best luxury service & experience.
• Driven and results orientated, seeking out ways to continually grow the business through events and counter activity.
• Self-confident, able to approach and engage with customers at ease, using your strong selling skills.
• Immaculately groomed and presented, embodying the elegance that customers have come to identify with Parfums Christian Dior.

Previous experience working in a luxury, consultative sales role is required. Experience in beauty and/or fragrance sales is advantageous.