Digital Planning Manager (Diageo Europe)

Role: Planning Manager (Europe)

Agency: PHD Europe

Office: London

Reporting: Global Digital Planning Lead

PHD Europe has an exciting opportunity for a talented digital media planner as we roll out a new global digital operating model for one of our prestige PHD Worldwide clients, Diageo. Playing an important part in the transformation of our digital media operating model to systemise progress against Diageo's media opportunity.

THE ROLE

Thinking globally, acting regionally, the Digital Planning Manager (Europe) will play a key role in delivering the consistent performance of sufficient, effective media. Ensuring known global best practice and technical enablers are scaled in every market to maximize efficiencies globally. Key to this is increasing data centricity and guideline adherence in digital planning within the European region.

Reporting to the Global Digital Planning Lead for Diageo and working closely with PHD and Diageo's European digital hubs. Aligning on methodologies and best practice for digital planning to unlock more efficient and effective media plans.

Including, but not limited to:

• Reach and frequency optimisation across biddable platforms.
• 'Omni-media' (cross-channel) programmatic strategy.
• Development of digital data tactics and performance insights into strategic planning use cases.
• Application of sufficiency guidelines within planning (e.g. always on Search).
• Aligning digital partner activation best practice to econometrics and attribution measurement.
• Increase the use of Omni (Omnicom's proprietary tools) for data informed planning use cases.
• Support new, scaled measurement opportunities (e.g. attention optimisation, carbon measurement).

A key responsibility is to run the regional governance program for digital planning, with the objective to support local teams with the tools they need to make more data led decisions during media planning. Ensuring consistent best practice planning and advancement of global Diageo transformation expectations, such as continued growth of biddable channel investment and omni-media programmatic media activation. Utilise Omni for automated governance and consistency in application of data led planning.

Development of local/regional business cases for progressing the maturity of digital planning (e.g. ROI evidence for always on Search investment, or the optimum frequency in digital platforms). Partnering with measurement leaders and digital platforms to develop methodologies or carry out testing to validate recommendations with business impact.

Working closely with local market agency teams as media plans are being developed, to support data led decision making. Tracking progress against the global transformation agenda and KPIs, this role is responsible for driving maturity in the use of digital and specifically biddable media.

Responsible for working with regional and global procurement to capture efficiencies for digital optimisation efforts.

The right candidate will:

• Have an opinion on the European media market and Diageo's positioning within it.
• Have experience in local market planning and ideally multi market.
• Be highly organised with attention to detail.
• Be a natural collaborator and leader.

The right candidate should be:

• Passionate about the pace of change in digital media.
• Have a point of view on the media industry.
• The ability to simplify the complex.
• A great project manager.
• A clear, concise communicator.

ABOUT US

WHO WE ARE

We are a growth-focused media and marketing communications agency, driven by innovation and creativity. Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors. PHD Global Business is focused on delivering communications strategy, planning and activation for regional and global brands -working closely with the rest of the PHD network around the world. That's more than 100 offices across 74 countries. We are part of Omnicom Media Group, the media division of Omnicom Group, Inc.

OUR EMPLOYEES

The company feels different from other media agencies, in a way that puts a bounce in your step and a buzz in the air. Our values are Courage, Openness, Curiosity, Collaboration, and Creativity, and everyone prides themselves on their drive to help clients "make the leap." We are experts in a large variety of media disciplines and specialized in global media strategy, global to local media, brand building, performance marketing, client service, trading, digital media, and innovation into action.

OUR CLIENTS

We are proud to work with world class, premium brands including Volkswagen, Uber, Diageo, The North Face, Timberland, Audi, Sanofi, and Lipton to name but a few. Each of them has different business models and challenges to wrestle with, and we partner them to get the most out of communication, for today's world and also tomorrow's.

DE&I

At PHD Global, we have an underlying belief that our agencies and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation.

Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for us and our clients' businesses.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.