Digital Planning Manager

Role: Planning Manager (Europe)

Agency: PHD Europe

Office: London

Reporting: Global Digital Planning Lead

PHD Europe has an exciting opportunity for a talented digital media planner as we roll out a new global digital operating model for one of our prestige PHD Worldwide clients, Diageo. This role is crucial in the transformation of our digital media operating model to systemise progress against Diageo's media opportunity.

THE ROLE

The Digital Planning Manager (Europe) will play a key role in delivering consistent performance of effective media. Key responsibilities include:

1. Reach and frequency optimisation across biddable platforms.
2. 'Omni-media' (cross-channel) programmatic strategy.
3. Development of digital data tactics and performance insights into strategic planning use cases.
4. Application of sufficiency guidelines within planning (e.g. always on Search).
5. Aligning digital partner activation best practice to econometrics and attribution measurement.
6. Increase the use of Omni (Omnicom's proprietary tools) for data informed planning use cases.
7. Support new, scaled measurement opportunities (e.g. attention optimisation, carbon measurement).

A key responsibility is to run the regional governance program for digital planning, supporting local teams with the tools needed for data-led decisions during media planning. This includes ensuring consistent best practice planning and advancement of global Diageo transformation expectations.

Development of local/regional business cases for progressing the maturity of digital planning (e.g. ROI evidence for always on Search investment). Partnering with measurement leaders and digital platforms to develop methodologies or carry out testing to validate recommendations with business impact.

Working closely with local market agency teams during media plan development to support data-led decision making, tracking progress against the global transformation agenda and KPIs.

THE RIGHT CANDIDATE WILL:

1. Have an opinion on the European media market and Diageo's positioning within it.
2. Possess a strong understanding of the media landscape, developing in-depth knowledge of alcohol ad policies and Diageo's brand suitability guidelines.
3. Have experience in local market planning, ideally across multiple markets.
4. Be highly organised with attention to detail.
5. Be a natural collaborator and leader.

The right candidate should be:

1. Passionate about the pace of change in digital media.
2. Have a point of view on the media industry.
3. The ability to simplify the complex.
4. A great project manager.
5. A clear, concise communicator.

ABOUT US

We are a growth-focused media and marketing communications agency, driven by innovation and creativity. Our founders envisioned a future where smart thinking and clever planning could help brands grow faster than their competitors. PHD Global Business focuses on delivering communications strategy, planning, and activation for regional and global brands, working closely with the PHD network across more than 100 offices in 74 countries.

OUR CLIENTS

We are proud to work with world-class premium brands including Volkswagen, Uber, Diageo, The North Face, Timberland, Audi, Sanofi, and Lipton. Each has different business models and challenges, and we partner with them to optimize communication for today's world and tomorrow's.

DE&I

At PHD Global, we believe our agencies should reflect the society in which we live. Inclusion and Diversity create a more stimulating working environment, where everyone is treated with respect and can be comfortable being themselves.

We want everyone to shine and showcase their talents, and we are happy to make adjustments in the recruitment process to support you. Please discuss any specific requirements with your dedicated Talent Team member.