Digital Merchandiser - Extended Range

Apply now Job no: 555500
Work type: Full time
Site: Redditch
Categories: Digital
Location: Worcestershire
Salary: Up to £25,000pa commensurate with experience
Business Area: Halfords Support Centre

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

Job Purpose

Working within the eCommerce team, this role will be key to support the development and execution of our Extended range programme. Responsible for the merchandising, promotional set up and maintenance, covering a variety of retail range extensions. The role will focus on ensuring our offer is fully served online, with optimised listings and the journey meets customer needs, supporting business objectives.

Key Responsibilities

• Act as a Digital expert in setting up and listing Retail products, optimising the online customer journey to support business objectives.
• Collaborate across Ecommerce and other functions to ensure new ranges and existing extended range products are created and optimised using best practices, including correct attribution, images, copy, and merchandising.
• Engage with cross-functional teams and attend meetings to align on product launches, sales, marketing, and strategy, while sharing best practices within the Digital Ecommerce team.
• Support onsite development and digital enhancements by leveraging customer insights and data to drive improvements in user experience and service attachment.
• Ensure timely and accurate execution of online product updates, promotional events, and merchandising changes in coordination with Ecommerce, Digital, Customer, and Marketing teams.
• Implement digital strategy changes based on customer feedback, competitive insights, and eCommerce goals.
• Analyse commercial and web metrics to optimise service bookings and customer experience.

Key Skills/Experience

• Passionate about eCommerce and Digital.
• Passionate about the customer.
• Strong organizational skills and ability to meet deadlines, working within teams and often working independently.
• Strong attention to detail.
• Good analytical skills.

At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days per week on-site at our support centre in Redditch Worcestershire.