Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Client location: Princes Risborough

Contract Details: Permanent, Full Time

Salary: 34,000 - 37,000 per annum

Hours: Monday - Friday, 9am - 5pm (1 hour for lunch)

Hybrid working: 4 days at home, 1 day in the office (Wednesday)

Benefits & Perks:

• 25 days holiday + Bank holiday, rising with length of service.
• Private healthcare and dental cover.
• Pension scheme offered in line with auto enrolment with up to 8% contribution.
• Company sick pay scheme.
• Life assurance 4x salary.
• Salary sacrifice schemes - pension, cycle to work scheme, additional annual leave (up to 10 days).
• Free parking on site.
• Employee Assistance Programme.
• Performance Related Pay (PRP) scheme. The discretionary bonus will take account of individual performance as well as companies overall financial performance.
• One paid volunteering day per year.

Responsibilities:

• Create and manage the delivery of engaging email campaigns to targeted audiences, including members and non-members
• Design and optimise email templates to ensure effective communication and engagement
• Drive membership acquisition and retention through targeted and BAU campaigns
• Promote and launch new products and services via email marketing
• Collaborate with stakeholders to coordinate email campaigns and provide support across the organisation
• Maximise conversions through email promotions, discounts, and personalised member campaigns
• Develop and implement automated campaigns to increase membership and enhance member experience
• Serve as the key point of contact for the organisation's bulk email system, providing expertise and support to colleagues
• Analyse campaign performance, optimise content, and improve segmentation to drive better results
• Report on email campaign activities, performance, and key metrics

Essential Skills:

• Experience in a marketing department, preferably in a commercial environment
• Strong knowledge of digital marketing campaign management, systems, and reporting
• Proficiency in Marketing Cloud and Adobe or similar email marketing platforms
• Analytical mindset with the ability to interpret data and present insights
• Excellent communication skills, both written and verbal
• Ability to build effective business relationships and work collaboratively
• Proficiency in Microsoft Office suite, including Word, Excel, and PowerPoint

Desirable Skills:

• CIM qualification or working towards it
• Experience in executing integrated marketing campaigns with a focus on digital marketing
• Budget management experience
• Knowledge of the training and development market

Technologies:

• Marketing Cloud or similar email marketing platforms
• Microsoft Office suite (Word, Excel, PowerPoint)
• Basic Adobe CC skills
• CRM database management

How to Apply:

If you are a proactive and innovative Digital Marketing Specialist looking for a new challenge, we would love to hear from you. Apply now with your updated CV!

Note: Only shortlisted candidates will be contacted.

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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