Digital Marketing Specialist

Our client is a leading UK-based audiovisual company, comprising two distinct business units: Integration & An online platform specialising in conferencing systems. We are seeking a dynamic Digital Marketing Specialist to drive significant growth for both business units.

Salary: Up To £35,000 + Company Benefits

Key Responsibilities:

1. Develop and implement comprehensive digital marketing strategies tailored to each business unit's goals.
2. Oversee all digital marketing campaigns, including SEO/SEM, email marketing (both cold and warm campaigns), social media, and display advertising.
3. Manage and optimise the online store, ensuring a seamless user experience and integration with marketing campaigns.
4. Design, execute, and optimise cold and warm email campaigns to engage potential and existing clients, ensuring compliance with best practices to maximise deliverability and response rates.
5. Collaborate with internal teams to produce engaging and relevant content for websites, blogs, and social media platforms.
6. Utilise tools like Google Analytics to monitor campaign performance, providing regular reports and actionable insights.
7. Allocate and manage the marketing budget effectively, optimising spend across various channels to maximise ROI.
8. Stay abreast of industry trends, competitor activities, and emerging digital marketing technologies to inform strategy adjustments.
9. Work closely with sales, product development, and external agencies to ensure cohesive and effective marketing efforts.

Key Performance Indicators (KPIs):

1. 150% increase in online platform revenue within 12 months.
2. Consistently deliver 20-30 qualified installation leads per month for the integration division.
3. Achieve targeted open and response rates for both cold and warm email campaigns.
4. Improve conversion rates, average order value, and customer retention on the online platform.
5. Achieve a predetermined return on investment for all digital marketing activities.
6. Increase organic and paid traffic to both websites by a specified percentage.
7. Enhance engagement metrics across all digital platforms, including social media and email campaigns.

Qualifications and Skills:

1. Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
2. Minimum of 3-5 years in digital marketing roles, preferably within the technology or audiovisual sectors.
3. Proven experience managing and optimising online stores using WooCommerce and Shopify platforms.
4. Proven experience in designing and executing both cold and warm email campaigns, with a strong understanding of best practices to ensure high deliverability and engagement rates.
5. Expertise in SEO/SEM strategies and tools.
6. Proficiency in using Google Ads, Google Analytics, and other relevant marketing platforms.
7. Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
8. Proficiency in HTML and CSS for creating and customising email templates and web content.
9. Strong copywriting skills to craft engaging and persuasive content tailored to diverse audiences.
10. Basic graphic design skills, with experience using tools such as Adobe InDesign, Photoshop, Illustrator, or Canva, to create visually appealing marketing materials.
11. Understanding of typography, colour theory, and layout principles to ensure cohesive and effective visual communication.
12. Strong ability to interpret data and translate insights into actionable strategies.
13. Excellent verbal and written communication abilities.
14. Demonstrated experience in managing multiple projects simultaneously, with a keen eye for detail.
15. Ability to thrive in a fast-paced environment and adjust strategies based on performance data and market shifts.