Digital Marketing Specialist

My client, an innovative SME in the advertising industry, is seeking a highly skilled Digital Marketing Specialist to join their team in London. The ideal candidate will have a strong background in digital marketing, with expertise in managing and optimising online campaigns across various digital platforms. You will be responsible for driving online traffic, improving brand visibility, and increasing customer engagement through targeted digital strategies.

Key Responsibilities:

1. Develop, implement, and manage digital marketing campaigns.
2. Optimise content for the website and social networking channels such as Facebook, Twitter, Instagram, and LinkedIn.
3. Track and analyse website traffic flow and provide regular internal reports.
4. Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments.
5. Collaborate with internal teams to create landing pages and optimise the user experience.

Skills:

1. Proficiency in Google Analytics, Google AdWords, and SEO/SEM techniques.
2. Strong understanding of current online marketing concepts, strategy, and best practices.
3. Excellent written and verbal communication skills.
4. Ability to work independently and manage multiple projects simultaneously.
5. Analytical and detail-oriented mindset.

Job Type: Full-time, Hybrid (3 days in office, 2 days from home)
Salary: £35,000 - £50,000 per annum