Digital Marketing Specialist

Digital Marketing Specialist

Are you a creative and data-driven digital marketer with a passion for crafting impactful online initiatives and campaigns, particularly over email?

We’re looking for a Digital Marketing Specialist to join our client and help them drive the brand’s digital presence to new heights.

Our client is a one-of-a-kind, not-for-profit organization that is highly regarded within its profession! This is your opportunity to join an organization where you can enjoy longevity in your career and thrive in a supportive culture that truly invests in staff development and talent retention.

Key details:

• Full-time, permanent contract
• Hybrid working pattern – home-based combined with at least 4 times a month in beautiful HQ offices in Buckinghamshire
• Salary: £34,000 - £37,000

The role

As a Digital Marketing Specialist focusing on email marketing, you will be responsible for the creation and management of targeted email campaigns aimed at engaging both members and non-members of the organization. Your work will involve crafting tailored communications to boost membership acquisition, retention, and product adoption, as well as promoting our client’s events, discounts, and new offerings. By designing and optimizing email templates, automating life-cycle campaigns, and working closely with stakeholders across the organization, you’ll play a pivotal role in increasing membership value and enhancing the user experience.

In addition to campaign delivery, you’ll serve as the primary expert and point of contact for our client’s bulk email system. This includes collaborating with suppliers for system improvements, ensuring campaigns adhere to brand guidelines, and providing guidance to colleagues on best practices. You’ll also monitor campaign performance through data analysis tools, report on key metrics, and work with the marketing team to refine segmentation and targeting strategies. Through continuous optimization and innovation, your goal will be to maximize the effectiveness of email communications and maintain a high standard of quality across all digital touchpoints.

The ideal candidate

This Digital Marketing Specialist role will suit you perfectly if you have:

• Experience working in a marketing department, preferably in a commercial environment (min 2-3 years)
• Experience executing integrated marketing campaigns with a particular focus on digital marketing
• Analytical experience
• Budget management experience
• In-depth experience and thorough up-to-date knowledge of marketing campaign management, systems, and reporting
• Knowledge of statistical information and how to present it

Interested?

For a confidential conversation with FJWilson Talent, please contact Maria McNiven on 0203 195 3600 or email us at resourcingteam@fjwilson.com